Annika Helendi

Founder of AI Marketing Masters and former CMO of Toggl; a B2B content marketing and AI automation expert who built systems to scale content and save hundreds of hours for lean teams.

Best podcasts with Annika Helendi

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Jul 3, 2025 • 37min

43 | How Annika Helendi Builds AI Workflows for Lean Marketing Teams

In this insightful discussion, Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, shares her expertise in AI-powered marketing automation. She reveals how she scaled Toggl to nearly 2M signups through effective SEO strategies. Annika discusses her innovative workflows for automating content repurposing and visual creation. She emphasizes the importance of human oversight, offers tips for starting automation, and predicts shifts in marketing roles due to AI advancements. A treasure trove of advice for lean marketing teams!

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