The AI Marketer's Playbook

What happens when AI meets the sales stack? Christian Pelli, founder of We Are No Code, is back with Outbound, an AI-powered platform simplifying cold outreach for GTM teams and founders. On The AI Marketers Playbook, he breaks down how AI is revolutionizing B2B sales — from scraping ICP data to automating research, qualification, and messaging. Tune in for a live demo, hear why no-code is evolving into AI-code, and learn how Christian sees the future of voice interfaces and intelligent sales systems.Checkout Outbound here: https://outbond.ai/?via=audrey Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Trio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes. He also breaks down Google’s evolving AI-overview SERPs, domain authority, and what founders need to know to stay visible in today’s changing search environment.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat. Discover how to use AI assistants (not agents), craft LinkedIn posts that don’t sound like everyone else, and why founders must do audience research before writing a word.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Frederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma. With a track record of coaching senior professionals into new roles with 30% salary bumps, Frederic reveals the secrets of tapping into the “hidden job market,” building real connections, and positioning yourself as a solution — not just an applicant.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand out in a world of AI-generated sameness. He also breaks down the frameworks and prompts he uses to create high-performing posts in half the time, and offers his take on where solopreneurs should start today.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Carolina Posma, founder of Postive AI, transforms B2B marketing by harnessing AI agents to automate high-quality LinkedIn content. She shares insights from her journey, emphasizing a systems-first approach to maximize productivity. Discover the differences between traditional content services and AI adoption, and learn about the types of content that truly convert. Carolina stresses the importance of matching AI tools with business needs and offers tips on engaging effectively with potential clients through conversations.

What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impactful than flashy tools. They explore common pitfalls companies fall into, including shiny object syndrome and building without listening to their audience. If you’re a founder or marketing leader trying to prioritize AI initiatives that actually move the needle, this is the conversation you need to hear.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are missing, and how to build workflows instead of chasing tools. If you’re leading a team or running an agency, this episode is packed with insights on how to upskill your org and stay relevant in a world where AI creativity moves fast.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Magdalena Orascanin, founder of Magnate HR and an expert in AI adoption for people-first organizations, shares her insights on integrating AI in HR while maintaining a human touch. She discusses practical applications like AI-assisted job descriptions and onboarding messages, cautioning against full automation in resume screening. Magdalena emphasizes empathy and communication as crucial for successful transformations and advises HR leaders on leading AI adoption, addressing employee concerns, and utilizing tools to enhance their people-focused roles.

In this engaging conversation, Audrey Chia, founder of Close With Copy, shares her remarkable journey of growing her LinkedIn following to 50K. She dives into the art of copywriting with AI, revealing how she trains custom GPTs to keep her voice authentic. Audrey emphasizes the impact of visual branding, particularly the color red, and discusses the effectiveness of memes in reaching diverse audiences. With insights on balancing content and outreach, she highlights the importance of clear strategic positioning to improve marketing metrics and attract inbound leads.