The AI Marketer's Playbook 51 | Personal Branding that Converts with Thibault
Aug 29, 2025
In this engaging conversation, Audrey Chia, founder of Close With Copy, shares her remarkable journey of growing her LinkedIn following to 50K. She dives into the art of copywriting with AI, revealing how she trains custom GPTs to keep her voice authentic. Audrey emphasizes the impact of visual branding, particularly the color red, and discusses the effectiveness of memes in reaching diverse audiences. With insights on balancing content and outreach, she highlights the importance of clear strategic positioning to improve marketing metrics and attract inbound leads.
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Slow Start, Big Payoff
- Audrey started with zero LinkedIn followers and spent three weeks crafting her first post before posting.
- She grew to 50K followers in about two years and gained consistent inbound leads for her business.
Give AI Your Voice First
- Prompt AI with your voice, structure, and examples to get 80% of the way there.
- Always add a human touch to inject personality, stories, and emotion into the output.
Use Custom GPTs Trained On Your Content
- Train a custom GPT on your past posts and context so outputs sound like you.
- Use voice-enabled custom GPTs to quickly generate drafts from brief spoken notes.