The AI Marketer's Playbook

Dan Sanchez, a savvy marketer and educator behind The AI-Driven Marketer, dives into the world of AI-driven workflows. He reveals how he automated 90% of his podcast process and built custom GPTs. Dan discusses surprising everyday AI use cases and practical applications for managing inbound leads. He emphasizes the future of marketing with AI-driven roles and shares strategies for overcoming common adoption challenges. Additionally, he talks about how to leverage AI for effective feedback and personalization in content creation.

What happens when you treat AI like a team member? Taras Oliinyk, founder of U1CORE, did just that—scaling to half a million in revenue with a lean team and smarter workflows. In this episode, he breaks down how AI powers everything from generating proposals to automating content and designing websites in record time. Audrey Chia digs into Oliinyk’s lean startup mindset, why fast iteration beats perfection, and what the future holds for creatives who embrace AI. If you want to see what’s possible at the intersection of design and automation, this episode is a must.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode of The AI Marketers Playbook, Audrey Chia talks to Eugene Woo, CEO of Venngage, about transforming how businesses approach design. Eugene shares his journey from engineer to founder and explains how AI is reshaping visual content creation. They cover prompt engineering, using AI to scale design assets, building for internal communications, and why staying focused on your niche might be the smartest business move in an age of constant disruption.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode, Florian Camiade, creator of tools like Blueshell AI and co-architect of the AI-Powered Builders course, explains how he combines his creative background with technical strategy. He walks through his process for building effective AI-driven marketing content—from research to writing to deployment—while also breaking down the real potential of AI agents in business workflows.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What happens when a social scientist falls in love with automation? You get Jimmy Wigerstedt’s Revenue Agency—a service that builds AI-driven content and sales systems from scratch. In this conversation, Jimmy shares how he collaborates with co-founder Aruba to blend sales strategy with backend automation, creating a powerful AI content engine. He also gives a live walkthrough of their tool, showing how businesses can scale high-quality content while maintaining their unique voice. If you're curious about building smarter, not harder, this one’s for you.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

How do large enterprises navigate the fast-changing world of AI? Audrey Chia sits down with Andrejs Karpovs, an Oracle veteran and AI educator, to explore the challenges and strategies behind enterprise AI transformation. From ROI-driven adoption frameworks to integrating AI agents with human oversight, Karpovs shares valuable lessons learned from the front lines. He also offers advice for professionals looking to build their AI muscle without getting lost in the hype. This is a must-listen for anyone balancing innovation with enterprise-scale realities.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What does it really take to get teams excited about AI? Audrey Chia speaks with Dajana Achelpohl, former Google and PayPal leader turned founder of AI Changemaker, about the real challenges behind AI adoption. Dajana breaks down her AI Building Blocks exercise — a hands-on approach to helping teams identify use cases, overcome fear, and start using AI with confidence. She also shares how leaders can bridge the gap between strategy and implementation, and why starting small with real problems can lead to lasting change.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode of the AI Marketer’s Playbook, host Audrey Chia speaks with AI automation specialist and low-code consultant Nadia Privalikhina. With a decade in software development, Nadia now helps entrepreneurs and service-based businesses streamline their operations using AI. From content creation to client prospecting, she shares practical examples of how automation can save hundreds of hours annually. Discover the difference between AI tools and true automation, and learn when not to automate—like building real human relationships. Plus, get a behind-the-scenes look at how Nadia built a system that turns voice notes into fully AI-generated short-form videos.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Nicole Leffer, seasoned marketing leader and AI consultant, joins Audrey Chia on the AI Marketers Playbook to unpack how generative AI is revolutionizing marketing workflows. From early adoption in 2021 to advanced automations today, Leffer shares her journey, favorite tools, and how teams—from lean startups to Fortune 500s—can use AI to scale content, drive efficiency, and boost performance. She dives into real-world use cases, how to avoid common pitfalls like hallucinations, and why focusing on just one AI tool can transform your strategy. Tune in for practical tips and a peek into the future of AI agents in B2B.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode of The AI Marketer’s Playbook, Audrey interviews Heather Murray, founder of AI for Non-Techies and Top 20 MarTech influencer. Heather shares her journey from running a marketing agency to building a thriving AI education platform. She opens up about generating $75M in client pipeline using hyper-personalized AI workflows—without writing a single line of code. Heather breaks down her early experiments with tools like Crystal Nose and how she now builds end-to-end AI-powered sales and marketing systems using platforms like Claude, ChatGPT, Humantic, and Clay.Heather also walks through a live hyper-personalization demo, showing how to go from a cold LinkedIn list to deeply personalized outreach paired with custom lead magnets—at scale. The episode is packed with practical advice for marketers, business owners, and copywriters looking to integrate AI into their workflows without losing their human touch.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome