The AI Marketer's Playbook

In this episode, Audrey Chia interviews Pooja Jain, founder of PowerUp AI, to unpack how businesses can implement AI without tech overwhelm. With over 8 years of experience in AI automation (including stints at P&G, Henkel, and AI startups), Pooja shares how AI now handles 70% of her business grunt work, freeing her to focus on high-value tasks.She walks through how she trains senior executives, identifies high-ROI AI use cases, and leverages no-code tools and custom agents (like one built with Relevance AI) to automate proposals, content creation, and market research.The episode includes a live demo of a powerful competitor research agent and wraps with a reminder: start with your business problems, not the tools.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

AI is transforming content creation and sales, but how can businesses use it effectively? MJ Jaindl, CRO at Miva, shares his journey from LinkedIn beginner to thought leader, using AI to streamline content while maintaining authenticity. He breaks down how social selling is replacing traditional B2B tactics and why companies should empower employees to build personal brands. Learn how AI tools like ChatGPT and EasyGen can help you create high-quality, high-impact content in minutes. If you're in sales, marketing, or leadership, this episode is packed with actionable insights to grow your brand and business.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What happens when you merge AI, branding, and content strategy? Marketing leader Drew Brucker has the answers. As the Head of Brand and Content at Goldcast, he’s helped brands leverage AI for everything from custom visuals to high-impact video marketing. In this episode of AI Marketer's playbook, he shares how startups and enterprises alike can use AI to scale content, empower internal creators, and boost brand differentiation. Plus, get his take on where AI-driven creativity is headed—and why curation, not just creation, will be the ultimate skill of the future.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What if you could generate a full sales pipeline without hiring SDRs? Lanny Heiz, founder of Enablement, has done just that—scaling to $150K/month in revenue using AI-driven automation. In this episode, he shares how he transitioned from manual outreach to an allbound approach powered by AI agents. Lanny also breaks down his workflow, from content-driven lead generation to AI-personalized outreach, and discusses the future of sales automation. If you're in sales or marketing, this conversation is packed with actionable insights on the future of AI in go-to-market strategies.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

How is AI revolutionizing search engine optimization? Marketing consultant Anna York joins The AI Marketer’s Playbook to break down the biggest shifts in SEO— from AI-powered research tools to optimizing content for conversational search engines like ChatGPT. Host Audrey Chia and Anna discuss LinkedIn SEO, AI-driven content automation, and how businesses can use AI agents to uncover valuable search trends. Plus, Anna shares why generic AI-generated content won’t cut it anymore and how brands can make their content more human and engaging. If you want to stay ahead in the digital marketing game, this episode is a must-listen!Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

What’s stopping businesses from fully embracing AI? Karl Yeh, AI strategist and co-founder of 0260.ai, joins Audrey Chia to discuss how companies can move beyond just using ChatGPT and start leveraging AI for real impact. They explore AI-powered automation, behavior change in the workplace, and the future of AI-driven customer interactions. Plus, Karl gives a live demo of an AI voice assistant that could revolutionize business websites. If you’re looking for practical AI insights, this episode is for you!Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Audrey Chia welcomes Nancy Bain, founder of AI Advantage Consulting, to discuss how solopreneurs can use AI and Google Workspace to enhance productivity. Nancy reflects on her 25-year automation journey, from publishing to AI, and shares practical insights on integrating AI tools like Gemini for email management, content creation, and time-saving workflows. Learn how her 28-day program helps entrepreneurs automate administrative tasks and focus on their strengths. If you’re looking to scale your business with AI, this episode is for you!Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode of The AI Marketers Playbook, Audrey Chia sits down with Liza Adams, AI executive advisor and marketing leader, to explore how businesses can integrate AI into their teams. Liza shares her unique perspective on AI as a thought partner, not just an automation tool, and explains how AI can enhance strategy, not just execution. Learn how to create a human-AI org chart, leverage AI for go-to-market strategies, and ensure your brand shows up in AI-driven search.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode if AI Marketer's playbook, Audrey Chia hosts Valeriya Pilkevich, a marketing analytics expert and CMO of mixNmatch. Discover how mixNmatch is redefining online shopping with AI-powered search and personalized outfit recommendations. Valeriya breaks down the AI workflows that monitor fashion micro-trends, enrich databases, and provide real-time styling insights. She also discusses the rise of autonomous AI agents and shares tips on leveraging AI for marketing productivity, ROI, and scalability. Whether you’re a startup, business owner, or marketer eager to integrate AI into your processes, this episode offers valuable advice on staying ahead in an AI-driven world.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode of The AI Marketer’s Playbook, host Audrey Chia chats with Susan Frew and reveals how she transformed her company with AI, driving over 535% growth and earning a spot on the Inc5000 list. As the author of Compete on Awesome with AI, Susan shares how small business owners can automate tasks, build custom GPTs, and stay ahead of competitors. Tune in to discover her strategies for using AI in finance, marketing, and operations—plus, tips on overcoming the fear of AI and embracing it for sustainable business growth.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome