The AI Marketer's Playbook 47 | Audrey Chia on How to Write High-Converting Copy with AI
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Jul 31, 2025 Audrey Chia, founder of Close of Copy and a forward-thinking copywriter, joins to discuss AI's transformative role in marketing. She shares impressive results like reducing nonprofit writing time by 70% using custom GPTs. Audrey explains her Big Mac method for blending strategy and AI, reveals tips for effective prompts, and demonstrates how to extract audience insights from call transcripts. From crafting engaging LinkedIn posts in minutes to showing real-world ROI from AI adoption, this conversation is packed with actionable techniques for modern marketers.
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Lead With Strategy, Then Use AI
- Start with a big idea and human strategy before asking AI to execute.
- Iterate: review AI output, refine prompts, and ask for a final polished version.
Treat Models Like Interns
- More prompt context usually yields better outputs; one-shot prompts are hard to rely on.
- Treat models like interns and learn how each responds to prompts for best results.
GPT Cuts Fundraising Writing Time
- Audrey built a custom GPT for Ray of Hope to turn case manager write-ups into emotional crowdfunding campaigns.
- The nonprofit cut writing time from hours to 10–15 minutes and saved ~70% of writing effort.