The AI Marketer's Playbook 41 | Shaz Matthew's Framework for AI-Led Content Growth
Jun 12, 2025
In this insightful conversation, Shaz Matthew, founder of AttractAI.io and a self-taught AI entrepreneur, reveals his framework for using AI to enhance B2B personal branding. He highlights the importance of authenticity over virality and shares tactical advice on content funnels for lead generation. Shaz discusses converting views into qualified leads and the role of AI in content efficiency. He also emphasizes the significance of building trust through personal branding and offers a live demo of his innovative platform.
AI Snips
Chapters
Transcript
Episode notes
Aim For Qualified Reach Not Virality
- Target the right audience instead of chasing virality; 100–200 qualified engagements per post can be enough in B2B.
- Map clear conversion paths (landing page, newsletter, community) so viewers become buyers.
Match CTA Friction To Your Stage
- Match CTA friction to business stage: increase friction with VSLs for qualified calls or lower friction with calendar links to get volume.
- Adjust landing pages and funnels to filter or invite prospects as needed.
Build A Three‑Stage Content Funnel
- Use a content funnel: top for reach, middle to educate, bottom to prove with case studies.
- Prioritize middle and bottom funnel content to drive conversions from viewers to buyers.