Where AI Fits in Content Strategy

What does it take to grow a B2B personal brand in the age of AI? In this episode, Shaz Matthew, founder of AttractAI.io, shares how he uses AI not just to save time but to scale trust-driven content. Host Audrey Chia explores his content funnel framework, the psychology behind personal branding, and why authenticity beats virality. 

Plus, Shaz demos his end-to-end content system and offers tactical advice for founders ready to turn attention into action.

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