The CPG Guys

Caroline Goodner, CEO of OrganiCare, shares her career journey and the unique proposition of their all-natural OTC healthcare products. She discusses team building, adapting to an omnichannel world during the pandemic, and the difference between OrganiCare and Curoxen. The chapter also covers the hosts' introduction and a chat about a TV show called Moripovitch.

The CPG Guys welcome Chad Matthews, Chief Commercial Officer at PepsiCo.Follow Chad on LinkedIn at: https://www.linkedin.com/in/chad-matthews-a4773711/Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/Follow PepsiCo online at: http://pepsico.comHere's what we asked Chad : Chad - your career spans a couple decades in selling. From KAM to account leadership to region to SVP to CCO. Take us through the years, the valuable lessons you learned and how you got to this role.No successful leaders delivers plans and goals without successful talent surrounding them. What do you look for in good talent and how does one spot and champion good talent.Business in 2023 looks very different than 2021 or 2022 which was rampant with inflation and supply chain challenges. A lot of food and beverage consumption seems to have slowed down - how are you adapting and delivering against this for your retail partners and the consumer?We would love to hear your perspective on innovation. How important is innovation to the lifeline of beverages in our industry. How do you personally champion it at PBNA?How do you evaluate success for your sales teams and what resources do you provide your team to help them achieve this success?In the world of omnichannel, how important is content marketing and retail media to today's customer ecosystem?What role does AI, technology, automation play in today's world of CPG & retail. How are you championing this for PBNA?The last question is what we call fast forward, what trends to do you expect to start, stop or continue next 3 years, Where do you spend most of your time in learning new trends and applying them to PBNA.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Ben Reynolds, VP of Business Development for STRATACACHE, discusses the future of in-store retail measurement. Topics include personalized in-store traffic assessment, linking in-store behavior to individual purchase, differences with Walkbase approach, granular analytics, best applications, and the future of in-store retail media.

The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz.Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/Follow Buzzballz online at: http://buzzballz.comTracy  answers these questions : After a successful career working for large scaled brands like PepsiCo and Constellation Brands, you made the jump to BuzzBallz 5 years ago. What appealed to you about the opportunity and what skills What sets BuzzBallz apart from other alcohol brands in the market?How did the alcoholic beverage industry evolve during the pandemic, and how did BuzzBallz adapt & capitalize on these changes?What is the target audience for BuzzBallz products, and how do you tailor your marketing & distribution strategies to reach them? What strategies have been most effective in promoting BuzzBallz products?Can you share some of the memorable marketing campaigns that you think drove the acceleration of BuzzBallz’ business and what resonated with consumers?Can you discuss the role of social media and digital marketing in promoting your brand?What advice do you have for individuals, particularly women interested in pursuing a career in the alcohol industry, particularly in sales and marketing?Looking forward, are there specific trends or focus areas that you are looking to explore as catalysts in driving growth for BuzzBallz?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPGGUYS are joined in this episode by Ben Galvin, VP of Sales, National Accounts at Flying Embers, a hand-crafted, alcohol beverage brand based in Ventura, California that develops great-tasting botanical brews with functional benefits. Follow Ben Galvin on LinkedIn at: https://www.linkedin.com/in/ben-galvin-a62aa35/Follow Flying Embers on LinkedIn at: https://www.linkedin.com/company/flying-embers/Follow Flying Embers online at:https://www.flyingembers.com/ Ben  answers these questions : Would you run us through some of the pivotal roles in your professional career relative to important skills you developed and what drew you to Flying Embers?Would you share with us what you see as the role of challenger "growth" brands within the beer /bev alc industry?What is the importance of portfolio & flavor/style evolution from challenger brands & role within retail (i.e. what is new & what isn't "so last year"?)How is your business focusing on consumer preference changes & how/where they discover new alcohol beverages?You know we love to talk about retail media on this podcast. As a brand that is subject to The “Tied-House” Three-Tier system of regulation, how do you navigate investment against retail media for bev alc brands?What do you see as the importance of retail media for challenger brands in building "mental awareness" & improving findability? How are retail media tactics woven into Trade Marketing practices & budgets for alc brands, regardless of size? Looking to the future, what are your recommendations for challenger brands to focus on to "win" in 2024 and beyond?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada.Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/Simon answers these questions:Retail media is a fast changing landscape and finally we have IAB talk to standards? Would love to get your opinion on the reality of standards - is this good and realistic?Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What’s your thought on retail centric data that now is all over the industry?Retail media proliferation - again everyone has a platform, and even in store is now a part of retail media. Do you see this continuing or will there be consolidation - surely brands cannot be shaping strategies on media with 50 retail media engines and retailers?Talent - simply put what makes a good digital or omnichannel leader. Both Sri and you come from the brick & mortar world and adapted to digital and go back and forth all the time. What’s the mojo?Take us through your thoughts on planning as it relates to commercial strategy - when annual plans are built do they have to now be built for retail through an omnichannel lens, or is brick & mortar driving it and digital is a bolt on to cover the gaps?Metrics that matter - give us your views on what metrics matter in the digital world, for eg does content scorecards 10 years into measuring it even many anything?How is Coca-Cola evolving in how it collaborates with retail customers around omnichannel and is digital a core component of the joint business planning process?The last question on the CPGGUYS episodes is always fast forward - what’s next for you and for what you do in role at Coca-Cola? What trends are you following that you think are non - negotiable for our industry?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, discusses his career journey, omnichannel plans, retail media approach, metrics that matter, AI development, and the impact of retail centric data in this entertaining podcast.

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.Follow Megan Ramm on LinkedIn at:  https://www.linkedin.com/in/meganpetrie/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber advertising online at: https://www.uber.com/us/en/advertising/Megan answers these questions:Megan, your career spans the likes of Forbes media google, snap and now uber. Take us through the years as a female leader rising in corporate america’s largest brands to where you are now.The CPG and retail brand space is so different from what you may have experienced before. What are ways you continue to learn and enhance your skills in this space? What do you recommend other female leaders like you do to enhance their own learning journeys.You were on this show same time last year - so a year passes and a lot happens in the advertising world. Give us the scoop on whats new with Uber advertising and what’s new in the last year.As a female leader how do you lead with change that has now happened in this post covid world? How do you process unplanned change and convert that to positive outcomes for uber advertising.Take us through the various offerings of uber advertising and what it allows for brands to showcase themselves on your plarform ?If consumer want to find products that support their choices in this space, take us through the user experience of how a mobility provider can also deliver groceries and all types of food.How does a brand know if they work with you they can be successful? What metrics do you offer up and how do you run a campaign with a brand as a collaboration?What Growth trends will we see in this space for advertising and uber in paritcular? What’s next for Megan?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, discussing topics such as the impact of Amazon on advertising strategies, using clean room data to drive advertising strategies, and maintaining a startup mentality and company culture.

Megan Crozier, Chief Merchant at Sam's Club, talks about the differences in merchandising for a member's club compared to a mass merchant or grocery retailer. She discusses the culture at Sam's Club that nurtures innovation and the role of member insights in driving business decisions. Crozier also emphasizes the importance of a successful joint business plan and the role of private label in their merchandising strategy.