
The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Latest episodes

Nov 18, 2023 • 56min
Omnichannel Retail Leadership with Coca-Cola's Pamela Stewart
Pamela Stewart, Chief Customer Officer for North America Retail at Coca-Cola, discusses her career journey and leadership attributes. She talks about adjusting organizational strategy during the pandemic and the importance of building a strong team. The chapter also touches on the role of finance training, effective leadership attributes, and the significance of digital and e-commerce in retail.

Nov 16, 2023 • 44min
Demand Acceleration Through Consumer Insights with PepsiCo's Kate Garner
Kate Garner, Senior executive at PepsiCo, shares her career journey and leadership attributes. They discuss building teams, adapting to an omnichannel world, and the demand accelerator. They also touch on the impact of the pandemic on consumption and how PepsiCo is driving demand in the marketplace.

Nov 11, 2023 • 55min
Leadership in Convenience Retail with PepsiCo's Marla Daudelin
Marla Daudelin, an executive at PepsiCo, shares her career journey, leadership attributes, team building strategies, and adapting to changes in the marketplace during the pandemic.

Nov 8, 2023 • 49min
Innovatively Marketing Venerable Brands with Tropicana Brands Group's Monica McGurk
It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer.The CPGGUYS welcome Monica McGurk, CEo of Tropicana & Mainstream Brands at Tropicana Brands Group.Follow Monica on LinkedIn at: https://www.linkedin.com/in/monicamcgurk/Follow Tropicana Brands Group on LinkedIn at: https://www.linkedin.com/company/tropicana-brands-group/Follow Tropicana Brands Group online at: https://www.tropicanabrandsgroup.com/Here's what we asked Monica : Can you tell us about your journey to becoming the CEO of Tropicana and what about the opportunity was so appealing to you?Tropicana has a rich history. How do you balance honoring tradition while staying innovative?How has Tropicana adapted to changing consumer preferences for healthier beverages?Earlier this year, Tropicana won no less than 3 SABRE Awards for superior achievement in branding for reputation & engagement surrounding Tropicana Crunch Cereal, Tropicana Toothpaste and the Tropicana Mimosa Maker. How do intriguing product campaigns like these play a role in your marketing strategy?What role does consumer feedback play in shaping Tropicana's products and marketing strategies?What are the leadership qualities that you look for in building a team and how do foster growth of these qualities in your company?What are some of the key consumer trends that you think will present Tropicana with the greatest opportunity for building customer loyalty?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Nov 4, 2023 • 42min
Omnichannel Digital Leadership with Ahold Delhaize's Tonya Herring
Guest Tonya Herring, Ahold Delhaize's leadership in Omnichannel Digital, discusses her career journey, leadership attributes, building good teams, adapting to the pandemic, and advancing all women in business.

Nov 1, 2023 • 53min
Pursuing a Latticed Career with Coca-Cola’s Dagmar Boggs
Dagmar Boggs, an executive at Coca-Cola, discusses building relationships with food service customers, the importance of diverse representation in the workplace, and qualities of effective leadership. The hosts also share curated news stories and announce sponsorship opportunities for women entrepreneurs.

Oct 28, 2023 • 46min
Generating Insights from Consumer Reviews Through AI Tools with Yogi’s Gautam Kanumuru
The CPGGUYS are joined by Gautam Kanumuru, founder & CEO of Yogi, an AI-powered platform for consumer brand leaders. They discuss the role of AI in analyzing consumer reviews, extracting meaningful insights, and uncovering competitive intelligence. The episode highlights the value of user-generated content in improving brand perception and driving product innovation.

Oct 25, 2023 • 46min
Retail Media Evolution with Walmart Connect’s Ryan Mayward
Ryan Mayward, Walmart Connect’s Senior Vice President of Retail Media Sales, discusses the transition highlights from Instacart to Walmart Connect, advising brands on successful campaigns, the benefits of Walmart Luminate for advertising, new measurement techniques and reporting, and vendor community and advertiser feedback.

Oct 21, 2023 • 49min
Mobile Platform Leadership in an Omnichannel World with InMobi’s Kunal Nagpal
The CPGGUYS are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchange is a marketplace for buying and selling advertisements across apps that work with InMobi and Meson, a true publisher-first mediation platform was launched in 2022. Under Nagpal’s leadership, InMobi Exchange became the second largest in-app exchange platform in the industry and has seen year-over-year growth of 39 percent in 2022.Episode sponsored by inmobiFollow Kunal Nagpal on LinkedIn at : https://www.linkedin.com/in/nagpalkunal/Follow InMobi on LinkedIn at: https://www.linkedin.com/company/inmobi/Follow InMobi online at: https://www.inmobi.com/Watch Jeff Williams' LinkedIn LIVE event at: https://www.linkedin.com/events/emergingtrendsforcpgbrandswithi7085791345075777536/theater/ Kunal answers the following questions :1. What are the main mobile market trends and emerging technologies that InMobi is closely monitoring or investing in?2. How does InMobi differentiate itself from its competitors in the mobile advertising space? Whats your mojo? Why should brands pay attention?3. How does InMobi approach customer acquisition and retention in such a dynamic and competitive industry?4. How does InMobi address issues related to data privacy and security, especially in light of evolving regulations?5. You are an app-focused company and perhaps the only one at this scale and reach to work with a diverse set of advertisers. Is this an opportunistic play executed well or is this some sort of a strategic advantage 6. Can you share insights into InMobi's approach to innovation and product development?7. While on innovation, what is InMobi’s take on Retail Media Networks (RMN) that seem to be getting a lot of attention and interest from clients, especially large CPG players? How do those fit into your own strategy? 8. Thinking of a different take on them, do you think RMNs are a high ROI sandbox within the open programmatic ecosystem or are they a version of a walled garden that interplays well with the open ecosystem?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Oct 18, 2023 • 47min
Omnichannel Retail with SpartanNash's Matt Van Gilder
Matt Van Gilder, director of ecommerce and digital experiences at SpartanNash, shares insights on omnichannel retailing, day-to-day execution, managing private brands, and the evolving landscape of retail media.