Leadership in Convenience Retail with PepsiCo's Marla Daudelin
Nov 11, 2023
auto_awesome
Marla Daudelin, an executive at PepsiCo, shares her career journey, leadership attributes, team building strategies, and adapting to changes in the marketplace during the pandemic.
Building a diverse team and creating a culture of continuous learning are key leadership attributes for success in the CPG retail industry.
Staying in constant communication with retailers, leveraging insights, and collaborating with internal teams are essential strategies for adapting to the omni-channel transformation.
Aligning internal teams with customer priorities, building cross-functional teams, and effectively communicating the value proposition are crucial in influencing senior leaders and delivering value for customers.
Deep dives
Building a Successful Career in the CPG Retail Industry
Marla shared valuable advice for individuals wishing to pursue a corporate career in the CPG retail industry. Her key points include finding your passion, learning as much as possible, and building a network of like-minded individuals. She emphasized the importance of staying curious and open to new experiences, even if it means taking lateral moves. Marla also highlighted the significance of servant leadership, building diverse teams, and creating a culture of continuous learning. She encouraged individuals to surround themselves with their tribe, seeking support and guidance, and emphasizing the value of building relationships and collaboration. Marla's advice serves as a roadmap for success in the dynamic and ever-evolving CPG retail industry.
Adapting to Change in the Omni-Channel Transformation
Marla discussed the challenges and strategies for adapting to change in the omni-channel transformation. She emphasized the importance of staying in constant communication with retailers and understanding their evolving needs. Marla highlighted the value of insights and analytics in identifying trends and opportunities. She emphasized the significance of working collaboratively with internal teams to drive value and solve complex issues for consumers. Marla also stressed the need for high touch interaction with teams and customers to navigate the changing landscape successfully. Her insights underscored the importance of agility, communication, and collaboration in thriving amidst the omni-channel transformation.
Influencing Senior Leaders and Delivering for Customers
Marla provided insights into influencing senior leaders and delivering value for customers. She emphasized the importance of aligning internal teams with customer priorities and goals. Marla highlighted the need to have frequent conversations with retailers, actively listening to their needs, and working collaboratively to find solutions. She stressed the importance of building strong, cross-functional teams that understand the customer's perspective and can drive results. Marla also emphasized the significance of having a solution-oriented mindset and effectively communicating the value proposition to senior leaders. Her insights showcased the importance of collaboration, customer focus, and effective communication in delivering successful outcomes.
Lessons Learned from a 30-Year Career at PepsiCo
Marla shared valuable lessons learned from her 30-year career at PepsiCo. She emphasized the importance of finding one's passion and aligning one's career with personal interests and motivations. Marla highlighted the value of continuous learning and taking on diverse roles to gain different perspectives and skills. She encouraged individuals to embrace lateral moves as valuable opportunities for learning and growth. Marla also discussed the significance of building relationships and networks within and outside the organization. Her insights underscored the importance of passion, learning, adaptability, and building meaningful connections in achieving career success.
Engaging with NextUp and Advancing Women in Business
Marla shared her experience with NextUp, an organization focused on advancing women in business. She discussed the value of joining NextUp and having a supportive community of like-minded individuals. Marla highlighted NextUp's mission of promoting women's advancement in the workplace and the opportunities it provides for personal and professional growth. She emphasized the importance of building a diverse and inclusive network and leveraging the support and insights from fellow NextUp members. Marla's insights indicated the significance of empowering women and creating a strong support system to drive gender equality and success in the CPG retail industry.
It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023.
We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer.
The CPG Guys welcome Marla Daudelin, SVP and 7-Eleven Account Team Lead at PepsiCo.
Take us through your career journey from graduating at Virginia Tech, starting a career in finance, and then taking on customer facing roles to develop PepsiCo’s business to being a GM of a business today.
What leadership attributes have served you well over the years and championed your career success?
A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?
Talk to us about your involvement over the years with Nextup and advancing all women in business and now as a board member what are you personally focused on?
Business has changed again over the last 6 months, how you are adapting to driving omnichannel demand and consumption again?
The role you have in customer account leadership means you have to influence your peers and other senior leaders at PepsiCo as well as at 7-11. How do you help drive this to deliver for your customers?
What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
