31min chapter

The CPG Guys cover image

Leadership in Convenience Retail with PepsiCo's Marla Daudelin

The CPG Guys

CHAPTER

Adapting to Changes in Consumer Behavior

The chapter discusses the challenges of adapting to the sudden changes in consumer behavior brought about by the pandemic. The speaker talks about their experience in dealing with the increase in e-commerce and consumption at home. They highlight the importance of staying in touch with their team and customers to navigate through the rapidly changing marketplace.

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