Generating Insights from Consumer Reviews Through AI Tools with Yogi’s Gautam Kanumuru
Oct 28, 2023
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The CPGGUYS are joined by Gautam Kanumuru, founder & CEO of Yogi, an AI-powered platform for consumer brand leaders. They discuss the role of AI in analyzing consumer reviews, extracting meaningful insights, and uncovering competitive intelligence. The episode highlights the value of user-generated content in improving brand perception and driving product innovation.
Yogi's AI-powered platform enables consumer brands to gain real-time market trends and product-level insights from consumer reviews and ratings.
AI-generated review summaries and understanding consumer expectations are crucial for optimizing search engine optimization (SEO) and informing purchasing decisions.
Deep dives
Overview of Yogi and its Offering
Yogi is a software platform that helps brands gain insights from reviews and ratings. It offers both a self-serve option and managed services. Yogi can analyze publicly available data from over 350 retailers and provides competitive insights. It enables brands to understand consumer sentiment, prioritize product improvements, and make data-driven decisions.
The Importance of Ratings and Reviews for SEO
Ratings and reviews play a crucial role in search engine optimization (SEO) on major retail sites. They provide valuable feedback for both retailers and brands. AI-generated review summaries, like those on Amazon's mobile app, enhance the user experience and help consumers make informed purchasing decisions. Brands should focus on maintaining good product quality and understanding consumer expectations to optimize their SEO.
The Power of AI in Reviews Analysis
Yogi uses artificial intelligence (AI) and natural language processing to analyze large volumes of reviews and ratings. Their platform generates insights, identifies market trends, and provides competitive analysis. Yogi's AI models break down sentiment and themes, helping brands improve their products, marketing claims, and innovation strategies. They excel in answering specific questions and presenting the data in easily digestible formats.
Future Plans and Evolutions
Yogi aims to expand its data sources and gather insights from various user-generated content like images and search data. They want to make the platform faster and more efficient in delivering answers to user questions. Yogi's goal is to continuously provide brands with the tools and capabilities to understand market dynamics, improve products, and stay competitive.
The CPGGUYS are joined in this episode by Gautam Kanumuru, founder & CEO of Yogi. Updated in real-time, Yogi's easy-to-use AI-powered platform enables you to always make the right decision quickly and confidently.” So we have the CPGGUYS famous power word of 2023 to discuss today AI or artificial intelligence.
Your own career as I mentioned has NASA, Microsoft, and rich AI skillsets. Take us through the years and how Yogi was founder in 2018.
Yogi of course is powered and anchored on AI - what does this mean for consumers and shoppers. Take us through what this means to you. Decompose why Natural Language Processing solves the problem of extracting meaningful insights at scale from user-generated content?
What are Yogi’s detailed services and how does one get started in partnership.
Here on the CPG GUYS we have believed user generated content is still a core driver of SEO. Do you agree, and if so how can Yogi influence that?
Is reviews data a strategic data asset for brands - explain why this is still not leveraged by the industry and how can Yogi help?
What is your relationship with retailers and how does a typical engagement with Yogi look like for a brand? Are there insights provided and guides to make subsequent changes?
What about competitive intelligence from reviews? If the data set is scaled and Yogi provides comprehensive data - the insights from competitive reviews has to be solid - take us through the reality of this.
Looking to the future Gautam, what’s next for Yogi - how does your platform evolve and what can brands plan to expect from you?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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