The CPG Guys

The CPG Guys are joined by Dave Pollet, CEO, and Skye Frontier, Chief Growth Officer for Incremental. Topics include personal journeys to Incremental, understanding incremental impact of advertising, challenges in careers, incrementality in retail media measurement, importance of measurement tools in retail media.

Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International, discusses important topics such as the marketing funnel in the age of omnichannel, creating seamless shopping journeys, prioritizing developments in eCommerce, test & learns for insights & analytics, measuring Phygital marketing efforts, and implementing next generation analytics in eCommerce COE.

The CPG Guys are joined by Rebecca Mathew & Dr. Thiam Lee from WorldQuant Predictive.This episode is sponsored by WorldQuant Predictive.Follow Rebecca Mathew at : https://www.linkedin.com/in/rebeccamathew/Follow Dr. Thiam Lee at : https://www.linkedin.com/in/thiam-l-3125001/Follow World quant predictive at : https://www.linkedin.com/company/worldquant-predictive/They answer the following questions : 1. Rebecca, the word is everywhere - everyone says words like generative AI, there’s predictive AI, there’s chat GPT. Decompose the word AI for our audience, how long has it been around and what are obvious use cases already in play in the CPG brand world?2. Thiam, take us through the portfolio of services in this space WQP has and who should be connecting with WQP to manage their brand for growth equity?3.  Rebecca, AI providers are now several in the industry. Can you share why the brand world should connect with you - what’s your differentiator vs others?4.  Thiam, what has changed with technology in the world that allows for this sort of computational excellence by WQP to deliver AI based intelligence to brands? What makes you feel this will sustain and it’s not a fad?5. Rebecca, give us an example of a case study of how WQP has impacted brand equity and growth? How can this example be applied to challenger brands that are seeking to grow their distribution channels?6. Thiam, how has covid and the wild data streams that have emerged and rocked historical norms only challenged the analytics world even more than before? Why AI now or never? 7. Rebecca, as head of customer success, take us through how an engagement works with WQP - is it a few weeks, months, what outputs can brands expect? How do you measure success for brands you support? What makes a successful engagement?8. Thiam - the last question on cpgguys is always called fast forward - keeping that spirit, what data and trends are you focused on? How is this going to make AI even more relevant for brands?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj Website: http://www.rhearaj.comVote for Lara Raj in Dream Academy at: https://www.youtube.com/watch?v=1H9YILWKki0DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ.Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow Nielsen IQ online at: https://nielseniq.com/global/en/Jim answers the following questions:Jim, your career spans the likes of Numerator, Altria & Catalina. Heading total wellness & sustainability for NIQ is a journey youre building in the FMCG industry. Take us through your career and how you got here. Why NIQ, why now in this space?Sustainability is not a new topic, it has been around over a decade and fairly prominently as some % of consumers have shifted in this direction. Yet we see glass, plastic, cardboard everywhere in FMCG - is this what will persist?  What changes have you seen in covid in sustainability? Have consumers while staying indoors understood carbon footprints? Have they made adjustments for this  ?Have the habits and behaviors of Gen z made an impact on brands - whether packaging or consumption? What changes are gen z influencing for the better?  What governance has been established by law or by the industry in this space that is meaningful and will make an actual difference?  If consumers want to find products that support their choices in this space, is it easy via search attributes ?Tell us about the NIQ practice you are leading, who do you interact with and what are you bringing to brands?  Here on the cpgguys, the last question is always fast forward - what Growth trends will we see in this space?    CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj Website: http://rhearaj.comVote for Lara Raj in Dream Academy at: https://www.youtube.com/watch?v=1H9YILWKki0DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event.Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-ardavany/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.comCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj Website: http://rhearaj.comVote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.beDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Neel Arora, Global Head of eCommerce at Nestlé, discusses the evolution of retail and the role of eCommerce. He explores the differences in eCommerce in North America, EMEA, and APAC. Arora emphasizes the importance of data and insights in building brands and creating consumer propositions. He also discusses the future of online search and the rise of personal virtual assistants. Arora delves into building a meaningful retail media strategy and the KPIs that matter to organizations in the FMCG industry.

Katie Stratton, Chief Growth Officer at Shipt, talks about Shipt's success and their partnerships with retailers. She discusses the overlap between Shipt's customer base and retailers' own efforts. Shipt's relaunch of the Shipt Media Network provides new opportunities for brands to connect with consumers. She also shares insights on Shipt's approach to data and their collaboration with retailers to grow their business. Future trends and the importance of last-mile delivery are also discussed.

Lex Josephs, VP/GM of Sam's Club Member Access Platform, discusses the growth and innovations of Sam's Club MAP, including a 33% growth in Q2 earnings. They also highlight new measurement techniques in retail media and the upcoming launch of a media and sales performance dashboard.

Andrea K. Leigh, CEO of Allume Group, recaps the 2023 Amazon Accelerate Sellers Conference with the CPG Guys. They discuss key takeaways, including simplifying the consumer and seller experience, driving traffic in the fashion industry, and an inspiring story of a black woman entrepreneur who achieved a million dollars in sales through Amazon. The episode also mentions Walgreen's CEO search and upcoming events.

Molly Hjelm, Head of Ad Sales at Dollar General Media Network, discusses Dollar General's retail media network, their unique position as a small box discount retailer for rural Americans, and the importance of performance measurement in retail media. The chapter also explores innovation, growth, and disruption in the digital advertising industry.