The CPG Guys

Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, discusses the changes in shopper journeys due to digital influence, the importance of being visible and relevant in a fragmented landscape, enhancing consumer engagement through mobile devices and product packaging, and the future of insights and AI in marketing and commerce.

The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America.Follow  Ben Tienor on LinkedIn at: https://www.linkedin.com/in/bentienor/Follow 7-Eleven on LinkedIn at: https://www.linkedin.com/company/7-eleven/Ben answers these questions:1) Would you please highlight a few of the pivotal roles that you think most helped prepare you for your evolution in leading the commercialization of Gulp Media Network?2) Would you please help dimensionalize Gulp Media Network’s audience reach/ frequency and the underlying customer transaction asset. 7Rewards is a well-established consumer loyalty program as is the 7NOW Delivery platform. I have to imagine these longitudinal data sets are foundations to your audience identification capabilities.3) What types of advertisers will find Gulp Media Network particularly appealing as marketing channel? Is it all about immediate consumption food & beverages or is it more and why?4) What are the primary on-site capabilities for advertising that Gulp Media Network is offering and where in the marketing funnel do each of these capabilities typically support consumer engagement?5) Would you walk us through some of the offsite partnerships that Gulp Media Network has established and the value you see these partners bringing to advertisers seeking to leverage the 7-Eleven’s shopper audience?6) Performance measurement is critically important for advertisers seeking to justify the sizeable shift in budget from traditional channels like linear TV and print. What is Gulp Media Network making available to your advertisers to help them lean into your offerings?7) Ben, what news do you have to share with our audience about the continued roadmap for Gulp Media Network that will be of particular interest?8) What do you see as areas for growth and innovation in retail media that have you excited about the future of this rapidly growing channel?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets.Follow  Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnership/Follow JLP Retail Media online at: https://waitrose.frontify.com/publicCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Bryan Leach, founder and CEO of Ibotta, discusses his journey from law school to starting Ibotta, the value proposition of the app for brands, the exclusivity of Ibotta's partnership with Walmart, and the benefits of the app for consumers. The podcast also covers the impact of the latest iOS update on tracking, curated news stories, the advantages of opt-in consumers, the role of retail media, and a recap of Ibotta's impact on mobile platforms and retail media.

Gregory Grudzinski, Head of Content for WARC Digital Commerce, joins The CPG Guys to discuss how retail media is disrupting marketing structures. They explore the challenges faced by CPG brands, the changing relationship between brands and retailers, and the shift in power from linear TV to retail media. They also discuss the impact of digital commerce on various aspects of a brand ecosystem and highlight optimal KPIs for measuring retail media performance.

Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, joins The CPG Guys to discuss customer-centric insights & analytics, the limitations of demographics in analytics, accessing insights independent of CPG manufacturers, the rich transaction data set of retailers, and the challenges of connecting different types of data for holistic retail media marketing.

Description : The CPG Guys are joined in this episode by Bing Chen & Jeremy Tran, co founder of the Asian focused impact VC - Gold House. This is a spirited conversation on being Asian in the workplace and career aspirations.Follow  Bing Chen on LinkedIn at: https://www.linkedin.com/in/bingchen/Follow  Jeremy Tran on LinkedIn at: https://www.linkedin.com/in/jeremytran/Follow Gold house on LinkedIn at: https://www.linkedin.com/company/goldhouseco/Follow Gold house online at: https://goldhouse.org/Bing and Jeremy answer these questions:Bing - give us the scoop on your career, from U Penn to google to Youtube. How did that result in AU holdings being formed and what is your advice to others who want to follow your path?Jeremy - what is Gold House - what is your role as COO. How did you transition from being an attorney at law to COO of Gold House?Jeremy - who becomes part of the gold house family? Of course thanks to your generosity, Rhea Raj, my daughter was featured by you in partnership with AEG on the billboard on times squareBing - what brands, companies are under the gold house venture - give us an overview of them and the why behind some of them?Bing - Asians and entertainment - very scaled outside the US : China, Korea, Japan, Bollywood, severely under represented in the USA, why? How is Gold house solving for this?Jeremy - As the COO, what do you look for when bringing creators into Gold House? What do you advise them once they are part of the network? Who invests in Gold house? Bing - lets talk about the invite only venture network and multicultural board seat network. How do Asians and other multicultural executives benefit from this. How do they reach out to gold house?Jeremy & Bing - here on the cpgguys, the last question is always fast forward - what’s next for Gold House and the group of companies? What is considered nirvana for you?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. This episode is sponsored by NielsenIQ.Follow  Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007Follow  Troy Treangen on LinkedIn at: https://www.linkedin.com/in/troy-treangen-800a841Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NIQ online at: http://NielsenIQ.comListen to NIQ’s “Need to Know” on Apple Podcasts: https://podcasts.apple.com/us/podcast/niq-need-to-know-podcast/id1696192898Liz and Troy answer these questions:1)  Liz & Troy - describe your career paths to NIQ and learnings along the way. Advice to others pursuing a career in insights. 2) Liz - what is one version of the truth and how is NIQ delivering for brands and retailers 3) Troy - describe the several product names against this one version of the truth and what brands and retailers can expect in each one 4) Liz - Troy mentioned you're leading an effort to roll out a new platform to every country and customer globally. what benefits can brands and retailers expect from this?5)  Troy - how are you incorporating tech into your products - especially AI and ML. 6) Troy - how do you support customers investing in data lakes and building their own capabilities?7) Liz - tell us about customer success, and how you are personally leading that globally for NIQ8) Liz - How do you work with customers and get feedback to inform what you develop and roll out?9) Troy - our last question is always fast forward, what can brands expect from an NIQ omnichannel roadmap perspective. Omnichannel?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions:1)  Let’s discuss the current state of digital commerce. Industry insiders talk about the “return to stores.” Has eCommerce plateaued? Is there more growth to be had? Can you address this for both North America and other global markets in which you are operating?2) What is the importance of omnichannel retailers to Coca-Cola and how is Coca-Cola seeking to support their digital customer engagement journey through capabilities and insights? How is Coca-Cola helping to make shopping easier for consumers in an omnichannel world?3) How do you drive innovation & agility in a large global organization?4) How do you instill customer-centricity in your team as a leader?5) Retail media is an explosive channel for brands to engage with consumers. What makes it interesting for brands like Coca-Cola and what will ultimately drive the growth of your investment against these platforms?6) Data is at the heart of retail media. Personal data can be a positive force for relevance if it is used responsibly. What are your thoughts here? How do clean rooms facilitate the collaboration of data assets on both sides?7) How is Coca-Cola evolving in how it collaborates with retail customers around omnichannel and is digital a core component of the joint business planning process?8) What do you see as the transformation impact of AI on how we perform search?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store.Follow  Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/in/melanie-zimmermann-6637013a/Follow Macy’s Media Network on LinkedIn at: https://www.linkedin.com/company/macy/Follow Macy’s Media Network online at: https://www.macysmedianetwork.com/Melanie answers these questions:1)  What was your vision for Macy’s Media Network to enhance the customer experience of your shoppers?2) What would you argue sets Macy's retail media go-to-market strategy apart from its competitors? As part of your answer, would you provide some dimensions to your audience reach & frequency?3) Please walk us through the onsite advertising solutions that MMN offers to brands and what are the targeting and bidding capabilities?4) Offsite advertising is increasing a desirable mechanism for brands to engage consumers further up the funnel. Would you share the key partnerships you have established with third parties to enable offsite targeted advertising?5) How is Macy’s making its media network available to non-endemic advertisers and how do you determine if MMN is the right fit for such a brand?6) How did you go about connecting with the suppliers to invest in your retail media offering? How do the merchants get involved and how does it contribute to joint business planning between brand advertisers and your category merchants?7) How do you measure the performance of retail media campaigns at MMN and are your methodologies consistent with what brands are requiring to shift legacy marketing budgets into your platform?8) Can you share with us any success stories stemming from brand advertisers leveraging MMN and what are the best-in-class recommendations you would make for brands to derive meaningful value from your platform?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.