The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers.Follow Bobby Watts on LinkedIn at: https://www.linkedin.com/in/bobby-watts-48571b74Contact Bobb Watts at: bobby.watts@peapoddigitallabs.comFollow Peapod Digital Labs on LinkedIn at: https://www.linkedin.com/company/peapoddigitallabs/Follow Peapod Digital Labs online at: http://peapoddigitallabs.comBobby answers these questions:1) Bobby, you have a great career in retail which spans both brick & mortar and the digital world from category management and merchandising to ecommerce and digital leadership at Peapod Digital Labs. Take us through you career journey of transition?2) Today's shopper world is truly omnichannel. What does that world mean to you and how do you connect the dots for retail from the physical shelf to the digital shelf?3) What are the most important capabilities to develop in this space and what you are therefore focused on at Peapod Digital Labs/AD Retail Media & ecommerce merchandising?4) Home delivery or click & collect - which one continues its streak over the pandemic and what makes sense for retail and your customer?5) What is the role of technology such as AI, ML or automation in this digital/ecommerce evolution?6) What constitutes a best in class partner for you at Peapod Digital Labs or AD Retail Media? What do they need to demonstrate?7) What is the connection of your role and leadership in this space to retail media? How do you work that with merchandisers for the store?8) We always ask a question future forward, and the one for you is to tell us what you think is the one area you would like vendors to see muscle up in the next 2 years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Follow Venky Shankar on LinkedIn at: https://www.linkedin.com/in/venkyshankar/Follow Venky Shankar online at: https://mays.tamu.edu/directory/vshankar/Follow The Mays School at Texas A&M on LinkedIn at: https://www.linkedin.com/school/texas-a&m-university/Follow The Mays School at Texas A&M online at: https://mays.tamu.edu/Prof. Shankar answers these questions:1) So, give us your own career brief. You're from IIT, IIM, Sloan - and a lifetime of service to academia. Tell us how the years have passed.2) What is the latest research yielding these days? Is the omnichannel ecommerce-led growth ending or plateauing or still accelerating?3) Talk to the importance of retail media and its growing importance in the industry? Why is this so ungoverned to the day with limited understanding and metrics.4) What is the meaning of the trend referred to as “return to store?” What tactics are permanent and does category management have a different role to play in an omnichannel world?5) Who are the type of brands or retailers you work with and what’s a typical project? Who is the beneficiary?6) How is technology shaping marketing and retailing in consumer goods?7) Retail digital transformation requires capital on an already wafer-thin margin ecosystem unlike brands. How do you advocate for this knowing this with a healthy respect to the P&L?8) Let's ask you to do 5 predictions for retail and CPG go forward.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Kara Rousseau, VP & Head of Marketing for Walmart Connect, the Retail Media arm of Walmart, the world's most elite retailer.Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online at: https://walmartconnect.com/Kara answers these questions:1) Kara, since we last spoke in early 2022 (you’re still in our top 10 list of downloaded episodes), Retail Media has been on a meteoric rise. Has it come of age? Is it a must have for omnichannel retailers? Why?2) What do you see as they key elements for a successful retail media offering for brands to invest against, onsite, offsite and in physical retail?3) Walmart Connect recently won the “prestigious” OMNIES Award for best retail media analytics. From your perspective, what makes Walmart Connect’s performance marketing measurement best-in-class?4) Is the size of a supplier correlated in any way to their use of managed services vs. self-serve? How does Walmart Connect guide suppliers in leveraging your media assets? How do you support marketplace suppliers?5) Walmart Luminate has been all the buzz over the last year. How does this customer insights asset complement Walmart Connect in helping suppliers make efficient investment decisions.6) Football playoffs are underway. What is Walmart Connect working on with key consumables suppliers to amplify this important time of the year?7) What are some of the key themes and objectives for Walmart Connect at CES?8) Should we expect to see any Walmart Connect specific supplier events in 2023 like we’ve seen with other major retail media platforms?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly,  the world's largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/Follow Drizly Ads online at: https://ads.drizly.com/Amit answers these questions:1) Please provide us with an understanding of your career, focusing on important experiences in establishing partnerships with brands2) How did the pandemic disrupt the traditional advertising model for alcohol brands, particularly emerging brands?3) How have your ads products evolved to meet the growing demand of BevAlc suppliers?4) Explain why brands advertising with you are not violating Tied House restrictions? And is Drizly a self-serve platform, a managed service business or both to some degree?5) Would you please walk our audience through all of the onsite display offerings for brands working with Drizly Ads? 6) What offsite media partnerships has Drizly established? (programmatic, social, connected TV, etc.)7) What types of performance measurement comes along with campaigns that brands are running through Drizly Ads?8) All the rage at recent industry conferences has been non-endemic advertising. Is non-endemic advertising for brands not selling through your marketplace an offering through Drizly Ads?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Kathy Slowinski & Erik Andrejko from Helio, the first data platform of its kind to capture data from every consumer touchpoint and consolidate it into one universal solution to help anyone looking to invest, innovate, or grow in the consumer ecosystem identify emerging opportunities.Follow Kathy Slowinski on LinkedIn at: https://www.linkedin.com/in/kslowinski/ Follow Erik Andrejko on LinkedIn at: https://www.linkedin.com/in/erik-andrejko-0900a51b/Follow Helio on LinkedIn at: https://www.linkedin.com/company/circleup/Follow Helio online at: https://heliodata.com/ Kathy & Erik answer these questions:1) Share a bit on your backgrounds and your respective journey's in the CPG industry. I’ll start with Erik and then pass to Kathy.2) Erik, I love a good origin story! Tell us about how Helio originated and the problems it was designed to solve for?3) Kathy, How have Helio's capabilities evolved and been applied as the software has been commercialized? 4) Kathy, Can you give a few examples of customers you've engaged with? What are some of the use cases for Helio?5) Erik, What makes Helio different than existing solutions? How is it that you are able to capture so much data on emerging brands, trends and products? How is it that you are able to harmonize all of that to those types of insights?6) Kathy, Going back to the customers you've engaged with, what are the results / outcomes Helio has been part of driving? 7) Kathy, What's in store for the future of Helio? 8) Erik then Kathy, What hot takes / contrarian opinions / thoughts do you have about this space and/or how it will evolve over the next 2+ years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys welcome Bryan Gildenberg as the third official CPG Guy!Bryan & Sri undertake a 2022 retrospective!CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Ray Cao, Advisor to Founders at Clearco, the world’s largest eCommerce investor built by Founders for Founders. Equity-free. Bias-free. Hassle-free.Follow Ray on LinkedIn at: https://www.linkedin.com/in/raycao/ Follow Clearco on LinkedIn at: https://www.linkedin.com/company/getclearco/Follow Clearco online at: https://clear.co/Ray answers these questions:1) You have such a plethora of experiences beginning as an engineer by training, trading at Barclays Capital to then becoming a founder, starting and successfully selling a number of businesses. Tell us about this interesting journey of yours.2) What are you seeing these days? Rapid omnichannel growth? Or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? 3) Should all brands be leaning into digital and competing now with digital native brands?4) What are your thoughts on the basics of success in a digital world? How do you advise brand founders today?5) In addition to startups, you are also an advisory board member for Groceryshop/Shoptalk. Tell us about that role and also other things that you are personally doing to drive success for our industry.6) In your role at Clearco, you worked with a lot of ecommerce aggregators. I think many of us (and our audience) have received calls from these heavily funded startups in the last couple of years to join these startups. Can you tell us what you’re seeing in the space and how it has evolved? Where do you think things will end up?7) Many of us recently saw the acquisition of Hero Cosmetics to Church and Dwight. It looked like a great transaction for all those involved, do you expect to see more in the near future?8) A few years ago, there was a lot of discussion around how DTC brands are going to tear apart the P&Gs, Nestles and Unilevers of the world. You know and spend time with a lot of CPG executives as well. What do you feel is the overall sentiment right now amongst the CPG executive community as it relates to DTC and how real of a threat is DTC today?9) As it relates to investing, what do you personally look for in startups and what maturity do you get involved in?10) What’s next in retail and ecommerce? Are there any companies or innovations that you’re really excited by?What is your personal advice for startup founders or potential founders who are eager to run the race of competing with a scaled CPG product? What would differentiate them?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Present the 2022 OMNIES Awards featuring:Andrea Leigh from Allume GroupMelissa Burdick from PacvueBryan Gildenberg from Confluencer CommercePeter V.S. Bond from FetchSri Rajagopalan is the episode emcee.The following award categories are discussed:* Best Retail UX* Best Shoppable Media Experience* Best New Commerce Experience* Best Retailer Mobile App* Best Omnichannel Insights Provider* Most Innovative Marketplace* Most Innovative CPG* Best Omnichannel Retailer* Rising Star CPG* Rising Star Marketplace* Rising Star Retailer* Best Retail Media Analytics* Best Retailer/Supplier Partnership* Best CPG* Best eCommerce Retailer* Best Retail Media PlatformCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Abi Subramanian, Vice President of Lowe's One Roof Media Network, a robust portfolio of omnichannel advertising services powered by Lowe's customer data, real-time shopping trends, and proven marketing expertise.Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Lowe's  on LinkedIn at: https://www.linkedin.com/company/lowe's-home-improvement/ Follow Lowe's One Roof Media Network online at: https://lowesoneroofmedianetwork.com/Abi answers these questions:1) Abi, from your perspective, what are the driving factors behind the explosive growth in retail media?2) As Lowe’s sought to enter the retail media space, what were some of the imperatives that you considered in creating a meaningful offering in terms of capabilities & outcomes?3) Lowe’s has named its retail media platform “One Roof Media Network.” Would you please walk us through your specific full-funnel offerings on-site, off-site and in-store?4) Walk us through the data that is powering this solution. What is the audience size and what is the transaction volume?5) Performance marketing is inclusive of measurement. What measurement elements are you delivering back to brands investing in One Roof?6) Has Lowe’s partnered with any 3rd party ad management platform, content providers, off-site programmatic partners etc. to enable scale for your brand partners?7) How does your team partner with brands to enable campaigns and are brands of all sizes able to leverage One Roof for success?8) Where are you looking to evolve One Roof in the near future and what’s the best way for a brand to get engaged with Lowes in retail media?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.This episode is sponsored by SAS.Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/Follow SAS online at: http://SAS.comCharles answers these questions:1) Charlie, your career has intersected with some of the largest CPG brands in the world such as J&J, Reckitt, Coca-Cola. Take us through the years as you build your career in analytics and your advice for others aspiring to lead in this space?2) So you have a new book - Consumption-Based Forecasting and Planning. Tell us all about why and what can a reader and the industry find in that book for educated decision making?3) How has recent unforeseen disruptions like the new Digital Economy, COVID-19 (pandemic), economic pressures (inflation, rising oil prices, geopolitical disruptions) changed supply chains?4) Why do companies need to “forecast from consumer to supply, rather than from supply to the consumer”? Therefore, how does consumption-based forecasting and planning help companies become more consumer centric in their approach to demand forecasting and planning?5) How does short-term demand sensing play into this new approach? Is concurrent demand planning playing a factor, and how does it support IBP?6) How are retailers and consumer products manufacturers supporting the exponential Omnichannel growth, as a result of all these unforeseen disruptions?7) There is a lot of confusion as to what is the digital supply chain. What is your definition of the digital supply chain, and how can it help retailers and consumer products companies navigate through all these unforeseen disruptions?8) What is SAS institute doing in this space to help companies and give us some examples of work done?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.