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The CPG Guys

Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma

Jul 8, 2023
40:45

Podcast summary created with Snipd AI

Quick takeaways

  • Clean rooms in AMC facilitate data mingling between retailers and brands, enhancing collaboration.
  • AMC empowers brands to define custom success metrics for sustainable customer acquisition and retention strategies.

Deep dives

AMC as a Research Bed for Iterative Learning

Amazon Marketing Cloud (AMC) serves as a research bed for lean clients to iterate and learn from mistakes, refining actionable solutions for advertisers. These insights can be scaled to inform broader strategies and future client campaigns, enhancing overall campaign effectiveness through data-driven adjustments.

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