3min chapter

The CPG Guys cover image

Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma

The CPG Guys

CHAPTER

How to Leverage AMC for Your Brand

Our current focus, at least for now in the short term, is much more biased towards language. We feel like there's really big opportunities to look across the corpus of the performance that we've been able to drive at scale across all of our clients. And then use that to inform how to drive better content for each and every one of our clients distinctly using their brand guidelines Using the way that they like to talk about their products.

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