3min chapter

The CPG Guys cover image

Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma

The CPG Guys

CHAPTER

How to Collaborate Effectively With Companies

The first way companies try to collaborate is they get a legal document. But it's not exactly foolproof, and you're just relying on people to read this document as you hire new people. The second mechanism is you hire a neutral third party intermediary that can help you. And then there's a third layer on top which provides a variety of different computational approachesThat honor the permissions that are software-defined and operate on top of data.

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