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Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma
The CPG Guys
How to Use Amazon Marketing Cloud to Increase Ad Performance
With Amazon marketing cloud we can identify an audience that was exposed to sponsor products impressions and then push that audience into DSP. That's one action that is indeed possible. But the inverse action isn't possible. So if you have an audience that has been exposed on the DSP side and you really seek to follow up with a sponsor products message that's not a thing that's possible at this stage at least.
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