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Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma
The CPG Guys
The Primary Use Cases of Essential Digital Commerce to Support Enablement
Essential Digital Commerce is working with Amazon Marketing Cloud to support building out meaningful solutions for brand clients. What are the primary use cases that your team are focusing on in supporting enablement across the different essential platforms and what have you? We've been doing a lot with machine learn techniques to improve how we bid specifically on sponsor products where we're able to use things like Amazon marketing stream. And then we've also been doing interesting things with generative AI lately where we're using it as an assistant to part of how our content setup works in particular for creating product detail pages and the like. So quite a wide array of solutions that we're bringing to bear for our clients.
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