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Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma
The CPG Guys
The Importance of a Clean Room of Clean Rooms
I don't think the answer to sort of how does reach and frequency work across different retail media networks get solved through a clean room of clean rooms. I mean, any particular clean room is only going to emit what it is only allowed to emit. And so if you're smart about the way that you derive your insights from each of these different clean rooms over time, then there are some heuristics that you can put into play in order to try and associate those outputs. But this notion of like you'll be able to trace customer journey from ad exposure on one retail media network across through ad exposure and conversion on another retail media network through some magical assembly of clean rooms? You're not
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