The CPG Guys

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase.Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ Parbinder answers these questions:1) Would you walk us through some of the key professional roles you’ve held that have shaped your journey to where you are now leading the commercial activities of retail media at CVS Health?2) Would you please help dimensionalize the audience that CVS Media Exchange is reaching, and any key metrics associated with each and frequency of purchasing plus any behavioral segmentation capabilities that advertisers find appealing.3) CVS Health has entered a crowded channel with a major drug channel competitor and numerous omnichannel retailers with more developed retail media offerings. What do you see as being some of the reasons that brands should be looking to CVS Media Exchange as a meaningful place to invest their advertising dollars?4) You mentioned 4 million store visits each day. How is CVS Health leveraging its large physical store presence to enhance the impact of its retail media initiatives?5) Would you please walk us through the core investment offerings of CVS Media Exchange, on-site, offsite and in-store, making mention of any strategic partnerships that are enabling these capabilities?6) How does retail media at CVS complement the work that is being done through your ExtraCare customer loyalty program, delivering an integrated customer experience?7) Increasingly, performance measurement in retail media is what attracts brand investment. How is CVS Media Exchange enabling brands to measure performance and do you have any case studies to showcase how brands are growing through your platform?8) What are some of the emerging capabilities of interest to you in retail media and where are you focusing your efforts to address the needs of brand advertisers considering CVS Media Exchange as a productive channel?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and off-site media campaigns. Follow Aaron Dunford on LinkedIn at: https://www.linkedin.com/in/aarondunford/ Follow Nordstrom on LinkedIn at: https://www.linkedin.com/company/nordstrom/ Follow Nordstrom Media Network online at: https://www.nordstrom.com/browse/about/nordstrom-media-network Aaron answers these questions:1) Please walk us through your professional experience, highlighting key points which you believe prepared you for your current role at Nordstrom2) What is the origin story of retail media at Nordstrom? Our understanding is that the first offerings involved offsite advertising? Why did you start offsite when it seems most retailers start onsite and how did you go about resourcing the efforts?3) How did you go about connecting with the suppliers to invest in your retail media offering? How did the merchants get involved?4) You met with some great success in your first year? Would you share with us some of the highlights of this performance?5) After launching offsite, you recently introduced onsite advertising. Would you please walk us through exactly what suppliers are able to invest against onsite?6) Measurement is what suppliers are increasingly seeking to justify their investment in retail media. What measurement solutions are you offering and how are suppliers responding to your analytics?7) What are you looking forward to in terms of retail media transformation in the next few years and how are you preparing Nordstrom for this journey? Does in-store play a significant role here?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Jenny Frazier Omni-Solutions Commercial Leader for the US & Justin Belgiano SVP NA Retail Measurement Products at NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.This episode is sponsored by NIQ.Follow Jenny Frazier on LinkedIn at: https://www.linkedin.com/in/jenny-frazier-0335b8/ Follow Justin Belgiano on LinkedIn at: https://www.linkedin.com/in/justin-belgiano-8751b23/Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NIQ online at: https://nielseniq.com/Jenny and Justin answer these questions:1) So let’s jump right into it. NIQ has seen trends shape over the last 3 years - what is your take in a post covid world with these trends and innovation - are there categories that are leading the way ? 2) We can agree the world is now omnichannel. This surely must mean incubating a SKU cannot anchor on the traditional endcap and TV ads? What’s needed to incubate innovation these days? (Justin)3) As I mentioned TV is old school, yahoo and google are also old school, give us the scoop on what is full funnel marketing - how much emphasis to put on lower funnel ecommerce vs upper funnel acquisition for innovation? 4) Talk to us about data on innovation, it’s availability, synthezation and conversion to insights, what types of data do you work with that can truly tell a story to launch a product - what data and metrics matter to keep track of innovation launches? 5) Predicting the future is never easy, leave alone what’s transpired the last 3 years. What puts you in a position to be confident in what you help the industry predict if innovation will be successful and should be launched? What services do you offer in this space? 6) What emphasis should a brand place on ecommerce or the lower funnel piece - what matters - content or SEM investments? 7) Lastly, what’s next, what are the focus areas for the next 12-36 months? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Andrew Freeman, VP North America eCommerce at CP Skin Health, a division of Colgate-Palmolive Company. Their mission is to be a caring, inclusive, innovative growth company that transforms and protects skin health through professionally endorsed skincare that improves people's lives. Portfolio brands include eltaMD, Filorga and PCA skin.Follow Andrew Freeman on LinkedIn at: https://www.linkedin.com/in/andrewlfreeman/Follow CP Skin Health Group on LinkedIn at: https://www.linkedin.com/company/cp-skin-health-group/Follow CP Skin Health Group online at: https://www.colgatepalmolive.com/en-us/cpskinhealth Andrew answers these questions:1) Can you tell us about your role as Vice President of eCommerce at CP Skin Health ? What are your major responsibilities and priorities?2) What are some of the biggest challenges you face in managing & growing the Skin Health portfolio of brands at CP?3) Traditional scaled CPG brands have often been challenged by creating a DTC channel. Within your product portfolio, you are selling both through DTC and through retail channels including Amazon and Dermstore. What do you see as the value proposition of both methods?4) What are some of the core capabilities that you need to master in being able to execute and deliver against a successful end-to-end eCommerce strategy in both DTC and Retail eCommerce?5) Content is king on the digital shelf. What are some of the content imperatives that you find are driving the success of your brands and how does the content come to life in supporting all of the different digital store fronts where your brands may be found?6) Retail Media is a major focus of most scaled omni channel brands. The demands from retailers to invest against their media platforms has been increasing significantly over the last 2 years. What is your involvement in ensuring that retail media is a productive channel to help grow your skin health brands? What are you looking for retailers to provide back to you in return for your investments? 7) How do insights play a role in your business activities? What types of data-driven insights drive the eCommerce priorities that you establish for skin health brands at CP?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and products. SFV’s partnership with the Albertsons Companies helps their protfolio brands with omnichannel distribution.Follow Greer Tessler on LinkedIn at: https://www.linkedin.com/in/greer-tessler-50256640/Follow Luke Goldstein on LinkedIn at: https://www.linkedin.com/in/luke-goldstein-a90093159/Follow Simple Food Ventures on LinkedIn at: https://www.linkedin.com/company/simple-food-ventures/Follow Simple Food Ventures online at: https://www.simplefoodvc.com/ Greer & Luke answers these questions:1) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?2) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?3) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?4) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?5) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm?6) Once invested in an early stage company, what are the fundamental resources and capabilities that Simple Foods Ventures brings to its portfolio investment to help them grow in omnichannel retail?7) You have quite a number of investments in your portfolio. Would you please share with us a few of your brands, what intrigued you about them and how you  have helped them with growth trajectory?8) You have quite a number of investments in your portfolio. Would you please share with us a few of your brands, what intrigued you about them and how you  have helped them with growth trajectory?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Hailey Swartz, co-founder of Actual Veggies, a manufacturer of chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them.Follow Hailey Swartz on LinkedIn at: https://www.linkedin.com/in/haileyswartz/Follow Actual Veggies on LinkedIn at: https://www.linkedin.com/company/actual-veggies/Follow Actual veggies online at: https://actualveggies.com/ Hailey answers these questions:1) Hailey, your career has some elite brands in your background but you decided to be an entrepreneur. Take us through the years at AOL. Alibaba, to co-founding strata - and now as Co-CEO & Co-founder of Actual Veggies. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship?2) How did Actual veggies get founded - tell us about your co-founder and how you split your two roles? What is the role of education and content in the brands mission?3) As a female leader trying to grow and compete with giants in the food space, how does your everyday thinking go - what drives you and what constitutes success? How do you interact with retail everyday?4)Take us through the portfolio of choices a consumer has with you. What makes each product unique and why is it better than the rest available in supermarkets and online?5) Hailey, your career has some elite brands in your background but you decided to be an entrepreneur. Take us through the years at AOL. Alibaba, to co-founding strata - and now as Co-CEO & Co-founder of Actual Veggies. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship?6) How did Actual veggies get founded - tell us about your co-founder and how you split your two roles? What is the role of education and content in the brands mission?7) As a female leader trying to grow and compete with giants in the food space, how does your everyday thinking go - what drives you and what constitutes success? How do you interact with retail everyday?8) Take us through the portfolio of choices a consumer has with you. What makes each product unique and why is it better than the rest available in supermarkets and online?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions:1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the years at NFL, USOC, IBM, GM, P&G - wow wow, and now as CEO of NextUp. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from marketing to advancing equality?2) What does equality mean to you and why NextUp? What is special with NextUp?3) Male allyship - it could remain simply a word with no next steps or outcomes. How do we prevent that - what is real male allyship?4) Take us through the education series at NextUp and all the event programming - what can a member expect all year?5) What traditional challenges have you seen over the years in your own career growth in marketing to leadership positions that inspire you and led to you to lead this causet?6) I already know you will be a trailblazer here. What are your year 1 goals and are you setting a 3 year strategy? How will you measure success?7) Let’s go to talent. No organization can be successful without the right leaders? What makes a good leader - what is their DNA? How do they connect with members and lead this cause?8) What's next for you and NextUp? What is the call to action for our audience?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets.Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/Dr. Grether answers these questions:1) Can you tell us about your background and pivotal roles you held that positioned you the General Manager of Uber Advertising?2) What do you think are the key differences between advertising for a company like Uber versus other media platforms, particularly retail media?3) What is the CX for users? How relevant is the advertising, particularly for CPG brands. to them and how do you help ensure this? How can they engage with the content?4) What role does data and technology play in Uber Advertising's strategy?5) Can you share any notable advertising campaigns or partnerships that Uber Advertising has launched in recent years?6) How does Uber Advertising measure the success of its campaigns?7) What are some of the biggest challenges facing Uber Advertising today, and how do you plan to address them?8) Looking to the future, what are some of the trends and innovations that you think will have the biggest impact on advertising in the next 5-10 years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. This episode is sponsored by Keen Decision Systems.Follow Greg Dolan on LinkedIn at: https://www.linkedin.com/in/gregdolan/Follow Keen on LinkedIn at: https://www.linkedin.com/company/keen-strategy-llc/Follow Keen online at: https://keends.com/Greg answers these questions:1) Tell us a little bit about your journey and how you came to found Keen?2) As you look at the marketplace, what are the biggest challenges you see clients trying to solve in the marketing world today?3) What are some of the areas Keen helps clients overcome these challenges?4) For the work you do in marketing mix explain why multi-touch attribution and marketing mix modeling are different, and which is better?5) You’ve also done some interesting work in the shopper space – what challenges are you helping clients overcome there?6) There’s an enormous amount of conversation in the world about AI, but you’ve been using AI and machine learning for years…what’s truly different now vs. just a continuation of what was possible before, and how are you harnessing AI best?7) What are some things that make Keen different?8) What are your predictions for the future of the marketing analytics worldCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference.Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonamanFollow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.