Greer Tessler and Luke Goldstein, co-founders of Simple Food Ventures, dive into the exciting world of healthy food brands. They discuss their unique investment strategies that emphasize retail viability and the importance of quality ingredients. Greer shares insights from her time at Albertsons, while Luke highlights successful brands like Cure Hydration and Belly Welly that prioritize wellness. Together, they unveil the challenges and opportunities for startups in the evolving food landscape, underscoring the significance of innovative approaches in today’s market.
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question_answer ANECDOTE
Greer's Venture Origin Story
Greer Tessler started Simple Food Ventures after leveraging deep relationships with Albertsons during their merger work.
She combined venture capital exposure with grocery retail expertise to fill a unique market gap.
insights INSIGHT
Healthy Means Accessible Now
Healthy food doesn't need to be premium or niche; it can be accessible at mass-market price points.
This untapped demand in mass grocery offers huge growth potential for better for you brands.
insights INSIGHT
Investing for Scale and Profit
Better-for-you products with cleaner ingredients can appeal to mass-market consumers without hurting profits.
Market size and scalability are crucial factors in Simple Food Ventures' investment strategy.
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The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and products. SFV’s partnership with the Albertsons Companies helps their protfolio brands with omnichannel distribution.
Follow Greer Tessler on LinkedIn at: https://www.linkedin.com/in/greer-tessler-50256640/ Follow Luke Goldstein on LinkedIn at: https://www.linkedin.com/in/luke-goldstein-a90093159/ Follow Simple Food Ventures on LinkedIn at: https://www.linkedin.com/company/simple-food-ventures/ Follow Simple Food Ventures online at: https://www.simplefoodvc.com/ Greer & Luke answers these questions: 1) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 2) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 3) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 4) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 5) You have a fascinating background that led you to your founding of the firm. Would you please walk us through some of the pivotal experiences that led you to the founding of the firm? 6) Once invested in an early stage company, what are the fundamental resources and capabilities that Simple Foods Ventures brings to its portfolio investment to help them grow in omnichannel retail? 7) You have quite a number of investments in your portfolio. Would you please share with us a few of your brands, what intrigued you about them and how you have helped them with growth trajectory? 8) You have quite a number of investments in your portfolio. Would you please share with us a few of your brands, what intrigued you about them and how you have helped them with growth trajectory?
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