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Building Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein

The CPG Guys

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Investing with a Focus on Retail Viability and Founder's Vision

This chapter explores a fund's distinct investment approach that prioritizes retail viability alongside traditional financial metrics. It emphasizes the role of scalability, audience targeting, ingredient quality, and strong leadership as vital components in today's market focused on profitability.

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