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Building Healthy Food Brands with Simple Food Ventures’ Greer Tessler & Luke Goldstein

The CPG Guys

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Innovating Health in CPG

This chapter discusses the critical role of innovation in the consumer packaged goods sector, particularly for healthy food brands amid challenges in securing funding. It introduces Simple Food Ventures' unique approach to supporting early-stage companies in navigating the grocery landscape and securing retail distribution. The speakers explore consumer shifts towards healthier options and the potential market opportunities for innovative brands in major grocery chains.

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