The CPG Guys Sports Marketing to Advancing Women with NextUp's Lisa Baird
The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.
Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/
Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/
Follow NextUp online at: http://www.nextupisnow.org
Lisa answers these questions:
1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the years at NFL, USOC, IBM, GM, P&G - wow wow, and now as CEO of NextUp. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from marketing to advancing equality?
2) What does equality mean to you and why NextUp? What is special with NextUp?
3) Male allyship - it could remain simply a word with no next steps or outcomes. How do we prevent that - what is real male allyship?
4) Take us through the education series at NextUp and all the event programming - what can a member expect all year?
5) What traditional challenges have you seen over the years in your own career growth in marketing to leadership positions that inspire you and led to you to lead this causet?
6) I already know you will be a trailblazer here. What are your year 1 goals and are you setting a 3 year strategy? How will you measure success?
7) Let’s go to talent. No organization can be successful without the right leaders? What makes a good leader - what is their DNA? How do they connect with members and lead this cause?
8) What's next for you and NextUp? What is the call to action for our audience?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
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