The CPG Guys The Retail Media Revolution with NIQ's Jamie Clarke
The CPG GUYS are joined in this episode by Jamie Clarke, head of North American retail at Nielsen IQ, the world’s leading consumer intelligence company.
This episode is sponsored by NielsenIQ.
Follow Jamie Clarke on LinkedIn at https://www.linkedin.com/in/jamie-clarke-20943125/
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow NielsenIQ at : https://nielseniq.com/global/en/
Jamie answers the following questions :
- Let's hit the hottest topic in CPG and retail land - our favorite on the cpgguys - retail media 2023. What’s hot off the press from NIQ’s mind?
- Is retail media upper funnel, middle funnel, lower funnel ecommerce or full funnel?
- What tactics do you recommend brands lean on to be successful in great campaigns and ROI? Is search everything?
- What metrics define success here? iRoas? How about the age old impressions? What’s the secret sauce of success?
- What are you seeing in - instore retail media? Is a lobby or endcap or a coupon at the shelf in store retail media? Would an FSI qualify and will it make a come back?
- Where is NIQ investing in capabilities to help brands be successful in their retail media endeavors - planning, MMA, or measurement or all of the above - how so?
- At cpgguys the last question usually comes back to the future - what future do you see emerging for brands and retail in retail media?
CPG Guys Website: http://CPGguys.com
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NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj: http://rhearaj.com
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