The CPG Guys
Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton
Sep 23, 2023
Katie Stratton, Chief Growth Officer at Shipt, talks about Shipt's success and their partnerships with retailers. She discusses the overlap between Shipt's customer base and retailers' own efforts. Shipt's relaunch of the Shipt Media Network provides new opportunities for brands to connect with consumers. She also shares insights on Shipt's approach to data and their collaboration with retailers to grow their business. Future trends and the importance of last-mile delivery are also discussed.
37:44
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Quick takeaways
- Shift's success lies in its people-centric approach, creating a loyal audience that spends three times more annually through the Shift Marketplace.
- Shift's successful partnerships with retailers are built on a holistic approach, understanding and solving the gaps in their business.
Deep dives
Serving the Customer with Last-Mile Delivery
Shift's success lies in its people-centric approach, creating a loyal audience that spends three times more annually through the Shift Marketplace. They prioritize enhancing the customer journey and building relationships between shoppers and customers. The tech-driven experience and personalized ad solutions offer incremental net new customers to brands and retailers. The transparency in reporting sales-level data, average order volume, and down to the product level helps brands understand the value and effectiveness of their campaigns. Shift's AI technology plays a role in optimizing the customer experience and driving the right products at the right time.
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