Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton

Sep 23, 2023

Katie Stratton, Chief Growth Officer at Shipt, talks about Shipt's success and their partnerships with retailers. She discusses the overlap between Shipt's customer base and retailers' own efforts. Shipt's relaunch of the Shipt Media Network provides new opportunities for brands to connect with consumers. She also shares insights on Shipt's approach to data and their collaboration with retailers to grow their business. Future trends and the importance of last-mile delivery are also discussed.

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Introduction

00:00 • 3min

Revised IPO terms of Instacart and Introduction to the Grocery Shop Conference

02:53 • 3min

Discussions on Podcast Rankings, Sponsorship, and Daughter's Music Career

05:57 • 2min

The Success of Shipt's Platform and the Importance of People and Technology

08:23 • 25min

Random stories, saffron, and a special offer

33:13 • 3min

Building Customer Loyalty and Value through Last-Mile Delivery

35:58 • 4min

Send us a text

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities.

Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstratton
Follow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/
Follow Shipt online at: http://shipt.com

Katie answers the following questions:

Can you tell us about your journey to becoming the Chief Growth Officer for Shipt and what made you leave a successful stint at Meta to try the world of the last mile?
What do you think is at the heart of Shipt’s success, and how do you work to consistently bring that special sauce to life?
What are the most critical components of your successful partnerships with retailers? And what makes Shipt a great partner to them?
For brands and for retailers how much overlap is there between Shipt’s customer base and customers that can be reached through the retailers’ own efforts?
How has Shipt worked with brands in the past, and talk about how the relaunch of the Shipt Media Network gives brands new opportunities to connect to their consumers?
How is Shipt thinking about data and what might be different about Shipt’s approach vs. other retailer data platforms?
What are some of the best-in-class examples of how Shipt works with retailers to help grow their business and audience?
Our last question is almost always the same - what do you think are the most important future trends that will shape the future of retail and the future of Shipt?

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