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The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities.
Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstratton
Follow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/
Follow Shipt online at: http://shipt.com
Katie answers the following questions:
- Can you tell us about your journey to becoming the Chief Growth Officer for Shipt and what made you leave a successful stint at Meta to try the world of the last mile?
- What do you think is at the heart of Shipt’s success, and how do you work to consistently bring that special sauce to life?
- What are the most critical components of your successful partnerships with retailers? And what makes Shipt a great partner to them?
- For brands and for retailers how much overlap is there between Shipt’s customer base and customers that can be reached through the retailers’ own efforts?
- How has Shipt worked with brands in the past, and talk about how the relaunch of the Shipt Media Network gives brands new opportunities to connect to their consumers?
- How is Shipt thinking about data and what might be different about Shipt’s approach vs. other retailer data platforms?
- What are some of the best-in-class examples of how Shipt works with retailers to help grow their business and audience?
- Our last question is almost always the same - what do you think are the most important future trends that will shape the future of retail and the future of Shipt?
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