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The CPG Guys
Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs
Sep 18, 2023
Lex Josephs, VP/GM of Sam's Club Member Access Platform, discusses the growth and innovations of Sam's Club MAP, including a 33% growth in Q2 earnings. They also highlight new measurement techniques in retail media and the upcoming launch of a media and sales performance dashboard.
44:18
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Quick takeaways
- MAP prioritizes member satisfaction over revenue from advertisers, creating personalized and relevant ads experiences.
- MAP offers a media and sales performance dashboard that combines data to provide transparency and optimization throughout campaigns.
Deep dives
Meeting the needs of members through curated ads experiences
MAP focuses on being additive to its members' experiences by providing curated ads experiences that meet their needs. They prioritize member satisfaction over simply generating revenue from advertisers. The goal is to create personalized and relevant ads experiences that enhance the member's journey and drive business outcomes for marketers.
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