Meeting shoppers where they're at and reducing friction in the shopping experience was the main theme at Groceryshop '23.
Increasing interest in profitability and customer lifetime value was another prominent theme at the event.
Significant topics of discussion at the event included retail media networks and the use of AI.
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Main Themes: Meeting shoppers where they're at and reducing friction
The main theme at grocery shop this year was meeting shoppers where they're at and reducing friction in the shopping experience. The focus was on allowing customers to shop in their preferred way and making the experience as frictionless as possible. Another theme was the increasing interest in profitability and customer lifetime value, as retailers and brands sought ways to drive revenue and engagement. Retail media networks and the use of AI were also significant topics of discussion at the event.
PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event.
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