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8min chapter
Groceryshop '23 Recap with Allume Group's Andrea K. Leigh & Melissa Ardavany
The CPG Guys
Exploring Partnerships Between Regional and Larger Retailers
This chapter discusses the possibility of regional players in the retail industry forming a media network to rival larger companies like Walmart, Kroger, and Amazon. The speakers consider the advantages and challenges of such a collaboration, highlighting existing examples like C radio and citrus ad.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode