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8min chapter
Groceryshop '23 Recap with Allume Group's Andrea K. Leigh & Melissa Ardavany
The CPG Guys
The Future of Marketplaces in the Grocery Industry
This chapter explores the potential and concerns surrounding marketplaces in the grocery industry, including the timing of Instacart going public, DoorDash's expanded grocery selection, and the launch of Shipt Media. It also discusses developing loyalty, measuring customer lifetime value, the profitability of grocery delivery, and the paradigm shift in the relationship between brands and manufacturers.
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