The CPG Guys Innovatively Marketing Venerable Brands with Tropicana Brands Group's Monica McGurk
It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023.
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The CPGGUYS welcome Monica McGurk, CEo of Tropicana & Mainstream Brands at Tropicana Brands Group.
Follow Monica on LinkedIn at: https://www.linkedin.com/in/monicamcgurk/
Follow Tropicana Brands Group on LinkedIn at: https://www.linkedin.com/company/tropicana-brands-group/
Follow Tropicana Brands Group online at: https://www.tropicanabrandsgroup.com/
Here's what we asked Monica :
- Can you tell us about your journey to becoming the CEO of Tropicana and what about the opportunity was so appealing to you?
- Tropicana has a rich history. How do you balance honoring tradition while staying innovative?
- How has Tropicana adapted to changing consumer preferences for healthier beverages?
- Earlier this year, Tropicana won no less than 3 SABRE Awards for superior achievement in branding for reputation & engagement surrounding Tropicana Crunch Cereal, Tropicana Toothpaste and the Tropicana Mimosa Maker. How do intriguing product campaigns like these play a role in your marketing strategy?
- What role does consumer feedback play in shaping Tropicana's products and marketing strategies?
- What are the leadership qualities that you look for in building a team and how do foster growth of these qualities in your company?
- What are some of the key consumer trends that you think will present Tropicana with the greatest opportunity for building customer loyalty?
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