AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The CPG Guys
Retail Media Evolution with Walmart Connect’s Ryan Mayward
Oct 25, 2023
Ryan Mayward, Walmart Connect’s Senior Vice President of Retail Media Sales, discusses the transition highlights from Instacart to Walmart Connect, advising brands on successful campaigns, the benefits of Walmart Luminate for advertising, new measurement techniques and reporting, and vendor community and advertiser feedback.
44:08
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Walmart Connect is focusing on the power of the omni-channel customer journey and expanding into in-store advertising and off-site advertising in connected TV and social commerce.
- Walmart Connect is prioritizing measurement and delivering insights and data to advertisers, with a focus on the value of the Walmart Luminate product to enhance understanding of advertising impact at Walmart Connect.
Deep dives
Walmart Connect's Vision for Omni-channel Advertising
Walmart Connect is focusing on the power of the omni-channel customer journey and the unique assets it offers as the largest retailer. The clarity of their vision has improved, with a core ad platform consisting of performance-driven search and display products. They are also expanding into in-store advertising with touchpoints throughout the store to communicate with customers at each stage of their shopping journey. Additionally, they are investing in off-site advertising, particularly in the areas of connected TV and social commerce. Walmart Connect is prioritizing measurement, aiming for greater granularity, flexibility, and agility to deliver insights and data to advertisers. They are also emphasizing the value of the Walmart Luminate product, which provides customer perceptions, channel performance, and shopper behavior insights to enhance the understanding of advertising impact at Walmart Connect.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode