Omnichannel Retail with SpartanNash's Matt Van Gilder
Oct 18, 2023
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Matt Van Gilder, director of ecommerce and digital experiences at SpartanNash, shares insights on omnichannel retailing, day-to-day execution, managing private brands, and the evolving landscape of retail media.
Omnichannel retail at SpartanNash involves a network of stores with a focus on providing a seamless shopping experience across channels
Managing omnichannel or ecommerce for private brands involves considering factors like search, content quality, and assortment
Deep dives
Wegmans opens its first Manhattan location
Wegmans Food Markets, a Rochester-based grocer, opened its first supermarket in Manhattan. The store offers a wide range of food options, including expansive perishable departments and restaurant food options. The store aims to provide a unique shopping experience in a historic building, employing over 600 new employees.
Instacart partners with TradeDesk for data-driven campaigns
Instacart announced a partnership with TradeDesk to enable CPG advertisers to enrich their programmatic campaigns with retail media. The partnership allows advertisers to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data. It also enables pilot brand partners to layer their programmatic campaigns with Instacart data to build category-based audience segments.
Launch of Good Tree Group beauty brand in Target and Amazon
Good Tree Group, a beauty brand launched by actress Gwyneth Paltrow, will be sold on Target and Amazon. The brand offers a collection of 14 skincare products with a focus on clean ingredients. The goal is to engage with everyday consumers by offering innovative skincare solutions.
Amazon will be hosting the Amazon Unboxed event in New York City, showcasing its advertising capabilities. The event aims to announce new solutions and innovations to help brands connect with customers and grow their brand. The event will provide advertising solutions for businesses of all sizes and expertise levels, catering to marketers looking to connect with customers at every stage of their journey.
This episode was recorded live at Las Vegas during groceyshop while Matt was visiting the conference.
Matt answers these topics :
SpartanNash of course is a network of stores and omnichannel offerings to consumers and shoppers. Take us through what this means to you. What is omnichannel for the banners you’ll have?
How does day to day execution happen at the shelf? Is everything an omnichannel plan or does the digital shelf follow the physical shelf? How do plans get anchored?
Your plethora of partners that are vendors, if you could give them advice on how to navigate the omnichannel world, what would you ask them to focus on that drives success for your customers?
Your private brands - how to you go about managing omnichannel or ecommerce for them? Does search matter, quality of content and what role do they play in the assortment?
Retail media is a fast changing landscape and finally we have IAB talk to standards? Would love to get your opinion on the reality of standards - is this good and realistic?
Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What’s your thought on retail centric data that now is all over the industry?
How do you ensure a seamless experience between the store and the various digital platforms you leverage for the Spartan Nash banners? What does UX mean to you?
Talent - simply put what makes a good digital or omnichannel leader. Both Sri and you come from the brick & mortar world and adapted to digital and go back and forth all the time. What’s the mojo?
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