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Omnichannel Retail with SpartanNash's Matt Van Gilder

The CPG Guys

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The Role of Private Brands in Retail

This chapter discusses the importance of private brands in brick and mortar and omni-channel retail, highlighting their role in making the economics of these stores work. The speaker emphasizes the significance of content development and storytelling to create unique private brands and mentions the advantages of having independent operators within their framework.

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