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The CPG Guys

Merchandising Excellence with Sam's Club's Megan Crozier

Nov 22, 2023
Megan Crozier, Chief Merchant at Sam's Club, talks about the differences in merchandising for a member's club compared to a mass merchant or grocery retailer. She discusses the culture at Sam's Club that nurtures innovation and the role of member insights in driving business decisions. Crozier also emphasizes the importance of a successful joint business plan and the role of private label in their merchandising strategy.
40:49

Episode guests

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Quick takeaways

  • Sam's Club focuses on building trust and accountability with members and suppliers, creating a family-like culture.
  • Sam's Club values member data and insights to personalize the shopping experience and make informed decisions.

Deep dives

The Importance of Building Trust and Accountability

Sam's Club emphasizes building trust and accountability with its members and suppliers. The company focuses on creating a family-like culture where members and employees are connected on a personal level. The goal is to serve members with high-quality products and exceptional service.

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