Merchandising Excellence with Sam's Club's Megan Crozier
Nov 22, 2023
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Megan Crozier, Chief Merchant at Sam's Club, talks about the differences in merchandising for a member's club compared to a mass merchant or grocery retailer. She discusses the culture at Sam's Club that nurtures innovation and the role of member insights in driving business decisions. Crozier also emphasizes the importance of a successful joint business plan and the role of private label in their merchandising strategy.
Sam's Club focuses on building trust and accountability with members and suppliers, creating a family-like culture.
Sam's Club values member data and insights to personalize the shopping experience and make informed decisions.
Deep dives
The Importance of Building Trust and Accountability
Sam's Club emphasizes building trust and accountability with its members and suppliers. The company focuses on creating a family-like culture where members and employees are connected on a personal level. The goal is to serve members with high-quality products and exceptional service.
Understanding Members as Individuals
Sam's Club values its members' data and insights. The company uses member feedback and ratings to improve products and make informed decisions. By listening to members and understanding their needs and preferences, Sam's Club can create a personalized and delightful shopping experience.
Curated Assortment and Commitment to Quality
Sam's Club differentiates itself by offering a curated assortment of items. The company ensures that every product meets high standards of quality and value. By focusing on a curated selection, Sam's Club aims to make shopping more convenient and to provide the best products for its members.
Embracing Omni-Channel Retailing and Convenience
Sam's Club recognizes the importance of omni-channel retailing and convenience. The company offers various ways for members to shop, including in-store, curbside pickup, delivery, and online. Sam's Club aims to be an 'anywhere club,' providing members with convenience and choice in how they shop.
It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.
The CPG Guys speak to Megan Crozier, Chief Merchant at Sam's Club, a division of Walmart.
You spent 16 years in the merchandising organization at Walmart before joining Sam’s Club 4 years ago. What are some of the biggest differences in merchandising for a member’s club compared to a mass merchant or a grocery retailer?
Sam’s Club is known for being a place where retail innovation truly accelerates: scan ‘n go, scan ‘n ship to name a few. What about the culture at Sam’s Club makes it nurturing for innovation and how do you help ensure it continues?
Sam’s Club has rich member insights as 100% of transactions are longitudinally attributable to members. How does Sam’s Club in collaboration with CPG brands partner to drive business decisions through insights?
From your perspective, what are the components for a successful joint business plan between Sam’s Club and its CPG suppliers? What do each need to bring in order to drive success?
How does private label play a role in your merchandising strategy and how have member behaviors related to Members Mark changed in the last 2 years of inflation and economic uncertainty?
Can you share any memorable success stories or innovative merchandising campaigns from your time at Sam's Club?
How do you see the future of e-commerce and digital shopping impacting Sam's Club's merchandising strategy as members return to shopping stores at a pre-pandemic level?
What are some of the biggest trends in retail that you anticipate will shape the industry in the coming years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
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