Drizzly's What's It Gonna Be campaign and the Shift in Holiday Shopping Returns

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.

The CPG Guys speak to Megan Crozier, Chief Merchant at Sam's Club, a division of Walmart.

Follow Megan on LinkedIn at: https://www.linkedin.com/in/megan-crozier-b680094/
Follow Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/
Follow Sam's Club online at: https://www.samsclub.com/

Here's what we asked Megan: 

1. You spent 16 years in the merchandising organization at Walmart before joining Sam’s Club 4 years ago. What are some of the biggest differences in merchandising for a member’s club compared to a mass merchant or a grocery retailer?
2. Sam’s Club is known for being a place where retail innovation truly accelerates: scan ‘n go, scan ‘n ship to name a few. What about the culture at Sam’s Club makes it nurturing for innovation and how do you help ensure it continues?
3. Sam’s Club has rich member insights as 100% of transactions are longitudinally attributable to members. How does Sam’s Club in collaboration with CPG brands partner to drive business decisions through insights?
4. From your perspective, what are the components for a successful joint business plan between Sam’s Club and its CPG suppliers? What do each need to bring in order to drive success?
5. How does private label play a role in your merchandising strategy and how have member behaviors related to Members Mark changed in the last 2 years of inflation and economic uncertainty?
6. Can you share any memorable success stories or innovative merchandising campaigns from your time at Sam's Club?
7. How do you see the future of e-commerce and digital shopping impacting Sam's Club's merchandising strategy as members return to shopping stores at a pre-pandemic level?
8. What are some of the biggest trends in retail that you anticipate will shape the industry in the coming years?
   
   

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