

The State of Digital Commerce with House Harmon's Abi Harmon
Nov 25, 2023
The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, discussing topics such as the impact of Amazon on advertising strategies, using clean room data to drive advertising strategies, and maintaining a startup mentality and company culture.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Introduction to Perpetua and its Role in Retail Media
04:13 • 2min
The Impact of Amazon on Advertising Strategies
05:51 • 29min
Using Clean Room Data and PRISM to Analyze Consumer Data and Drive Advertising Strategies
34:50 • 5min
Amazon Accelerate: Unlocking the Potential of Amazon
39:40 • 5min
Maintaining a Startup Mentality and Cultivating Company Culture
45:03 • 6min