AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The CPG Guys
The State of Digital Commerce with House Harmon's Abi Harmon
Nov 25, 2023
The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, discussing topics such as the impact of Amazon on advertising strategies, using clean room data to drive advertising strategies, and maintaining a startup mentality and company culture.
48:05
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- QR codes were prevalent during the Black Friday NFL game on Amazon Prime, indicating the increasing use of QR codes in advertising and e-commerce.
- Walmart's focus on marketplace and investment in direct-to-consumer channels is driving its growth in the grocery e-commerce sector, with the aim to surpass Amazon's market share by the end of 2024.
Deep dives
QR Codes Prevail in Black Friday Ads on Amazon Prime
During Black Friday's NFL game on Amazon Prime, QR codes were prevalent in almost every ad, directing people to purchase on Amazon. The NFL and Amazon hope the Black Friday game becomes an annual tradition.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode