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29min chapter
The State of Digital Commerce with House Harmon's Abi Harmon
The CPG Guys
The Impact of Amazon on Advertising Strategies
This chapter explores the entry of Amazon into the advertising business in 2014 and how it has revolutionized advertising strategies. It discusses the rise of other marketplaces and retailers investing in direct-to-consumer (DTC) strategies, such as Walmart and Shopify. The importance of marketplace investment, social media platforms, logistics, and efficient supply chains are also emphasized.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode