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The State of Digital Commerce with House Harmon's Abi Harmon

The CPG Guys

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The Impact of Amazon on Advertising Strategies

This chapter explores the entry of Amazon into the advertising business in 2014 and how it has revolutionized advertising strategies. It discusses the rise of other marketplaces and retailers investing in direct-to-consumer (DTC) strategies, such as Walmart and Shopify. The importance of marketplace investment, social media platforms, logistics, and efficient supply chains are also emphasized.

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