The CPG Guys Mobility Platform Media with Uber Advertising's Megan Ramm
It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.
The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.
Follow Megan Ramm on LinkedIn at: https://www.linkedin.com/in/meganpetrie/
Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/
Follow Uber advertising online at: https://www.uber.com/us/en/advertising/
Megan answers these questions:
- Megan, your career spans the likes of Forbes media google, snap and now uber. Take us through the years as a female leader rising in corporate america’s largest brands to where you are now.
- The CPG and retail brand space is so different from what you may have experienced before. What are ways you continue to learn and enhance your skills in this space? What do you recommend other female leaders like you do to enhance their own learning journeys.
- You were on this show same time last year - so a year passes and a lot happens in the advertising world. Give us the scoop on whats new with Uber advertising and what’s new in the last year.
- As a female leader how do you lead with change that has now happened in this post covid world? How do you process unplanned change and convert that to positive outcomes for uber advertising.
- Take us through the various offerings of uber advertising and what it allows for brands to showcase themselves on your plarform ?
- If consumer want to find products that support their choices in this space, take us through the user experience of how a mobility provider can also deliver groceries and all types of food.
- How does a brand know if they work with you they can be successful? What metrics do you offer up and how do you run a campaign with a brand as a collaboration?
- What Growth trends will we see in this space for advertising and uber in paritcular? What’s next for Megan?
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RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
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