The CPG Guys welcome Caroline Goodner, co-founder & CEO of OrganiCare, whose mission it is to create all-natural and organic OTC healthcare products that are safe, effective, and simply better than the petrochemical-based industrial products used by most consumers today.
Follow Caroline on LinkedIn at: https://www.linkedin.com/in/caroline-goodner-98b32/
Follow OrganiCare on LinkedIn at: https://www.linkedin.com/company/organicare-llc/
Follow OrganiCare online at: https://www.organicare.com/
Here's what we asked Caroline :
- Take us through your career journey from Duke University to genotyping, to other leadership roles for brands, to babycare to now co founding and leading feminine care?
- What leadership attributes have served you well over the years and championed your career success? Given that, a successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
- You started organicare right before Covid - and it seems private investor funding has dried up over the last 2 plus years - how have you sustained business?
- Take us through the portfolio of organicare and the various need states it addresses. What unique proposition does it have for consumers? Why should they buy your products?
- It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends? Especially in the categories you are in privacy triumphs - how do you handle that?
- What is curoxen? How is it different from Organicare? Why do you have two websites?
- How have you approached retail partnerships to drive scale? How are you doing this for Organicare?
- What advice do you have for other women wishing to pursue an entrepreneurial career?
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