The CPGGUYS are joined in this episode by Ben Reynolds, VP of Business Development for STRATACACHE, to discuss the future of in-store retail measurement.
This episode is sponsored by Stratacache.
Follow Ben on LinkedIn at; https://www.linkedin.com/in/benjaminrreynolds/
Follow STRATACACHE on LinkedIn at:https://www.linkedin.com/company/stratacache/
Follow Buzzballz online at: https://www.stratacache.com/en/
Ben tackles these topics:
- You've been involved in retail media since it's inception with PRN at Walmart - what's most exciting about the opportunity you have with the Walkbase solution at STRATACACHE today?
- Talk a little bit about how Walkbase measures and assesses in-store traffic and what the implications are for a retailer looking to promise true metrics on in-store retail media?
- How does Walkbase personalize this information - can it link in-store behavior to individual purchase? How?
- What are some of the differences with the Walkbase approach vs. other providers within the context of retailer cap-ex requirements and changing privacy rules?
- What are the implications for retailers and brands to be able to translate in-store behavior into granular, clickstream style analytics?
- What are some of the best in-class applications you see your client partners undertaking?
- What's next for the world of in-store retail media?
Also, we discussed STRATACACHE'S upcoming event (partnering with NRF before their big show) on January 13, 2024 in New York City called "What's In Store For Retail Media"...for more information click below!
STRATACACHE EVENT: https://nrfbigshow.nrf.com/session/whats-store-retail-media-networks
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