Description : The CPG Guys are joined in this episode by Bing Chen & Jeremy Tran, co founder of the Asian focused impact VC - Gold House. This is a spirited conversation on being Asian in the workplace and career aspirations.Follow  Bing Chen on LinkedIn at: https://www.linkedin.com/in/bingchen/Follow  Jeremy Tran on LinkedIn at: https://www.linkedin.com/in/jeremytran/Follow Gold house on LinkedIn at: https://www.linkedin.com/company/goldhouseco/Follow Gold house online at: https://goldhouse.org/Bing and Jeremy answer these questions:Bing - give us the scoop on your career, from U Penn to google to Youtube. How did that result in AU holdings being formed and what is your advice to others who want to follow your path?Jeremy - what is Gold House - what is your role as COO. How did you transition from being an attorney at law to COO of Gold House?Jeremy - who becomes part of the gold house family? Of course thanks to your generosity, Rhea Raj, my daughter was featured by you in partnership with AEG on the billboard on times squareBing - what brands, companies are under the gold house venture - give us an overview of them and the why behind some of them?Bing - Asians and entertainment - very scaled outside the US : China, Korea, Japan, Bollywood, severely under represented in the USA, why? How is Gold house solving for this?Jeremy - As the COO, what do you look for when bringing creators into Gold House? What do you advise them once they are part of the network? Who invests in Gold house? Bing - lets talk about the invite only venture network and multicultural board seat network. How do Asians and other multicultural executives benefit from this. How do they reach out to gold house?Jeremy & Bing - here on the cpgguys, the last question is always fast forward - what’s next for Gold House and the group of companies? What is considered nirvana for you?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. This episode is sponsored by NielsenIQ.Follow  Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007Follow  Troy Treangen on LinkedIn at: https://www.linkedin.com/in/troy-treangen-800a841Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NIQ online at: http://NielsenIQ.comListen to NIQ’s “Need to Know” on Apple Podcasts: https://podcasts.apple.com/us/podcast/niq-need-to-know-podcast/id1696192898Liz and Troy answer these questions:1)  Liz & Troy - describe your career paths to NIQ and learnings along the way. Advice to others pursuing a career in insights. 2) Liz - what is one version of the truth and how is NIQ delivering for brands and retailers 3) Troy - describe the several product names against this one version of the truth and what brands and retailers can expect in each one 4) Liz - Troy mentioned you're leading an effort to roll out a new platform to every country and customer globally. what benefits can brands and retailers expect from this?5)  Troy - how are you incorporating tech into your products - especially AI and ML. 6) Troy - how do you support customers investing in data lakes and building their own capabilities?7) Liz - tell us about customer success, and how you are personally leading that globally for NIQ8) Liz - How do you work with customers and get feedback to inform what you develop and roll out?9) Troy - our last question is always fast forward, what can brands expect from an NIQ omnichannel roadmap perspective. Omnichannel?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions:1)  Let’s discuss the current state of digital commerce. Industry insiders talk about the “return to stores.” Has eCommerce plateaued? Is there more growth to be had? Can you address this for both North America and other global markets in which you are operating?2) What is the importance of omnichannel retailers to Coca-Cola and how is Coca-Cola seeking to support their digital customer engagement journey through capabilities and insights? How is Coca-Cola helping to make shopping easier for consumers in an omnichannel world?3) How do you drive innovation & agility in a large global organization?4) How do you instill customer-centricity in your team as a leader?5) Retail media is an explosive channel for brands to engage with consumers. What makes it interesting for brands like Coca-Cola and what will ultimately drive the growth of your investment against these platforms?6) Data is at the heart of retail media. Personal data can be a positive force for relevance if it is used responsibly. What are your thoughts here? How do clean rooms facilitate the collaboration of data assets on both sides?7) How is Coca-Cola evolving in how it collaborates with retail customers around omnichannel and is digital a core component of the joint business planning process?8) What do you see as the transformation impact of AI on how we perform search?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store.Follow  Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/in/melanie-zimmermann-6637013a/Follow Macy’s Media Network on LinkedIn at: https://www.linkedin.com/company/macy/Follow Macy’s Media Network online at: https://www.macysmedianetwork.com/Melanie answers these questions:1)  What was your vision for Macy’s Media Network to enhance the customer experience of your shoppers?2) What would you argue sets Macy's retail media go-to-market strategy apart from its competitors? As part of your answer, would you provide some dimensions to your audience reach & frequency?3) Please walk us through the onsite advertising solutions that MMN offers to brands and what are the targeting and bidding capabilities?4) Offsite advertising is increasing a desirable mechanism for brands to engage consumers further up the funnel. Would you share the key partnerships you have established with third parties to enable offsite targeted advertising?5) How is Macy’s making its media network available to non-endemic advertisers and how do you determine if MMN is the right fit for such a brand?6) How did you go about connecting with the suppliers to invest in your retail media offering? How do the merchants get involved and how does it contribute to joint business planning between brand advertisers and your category merchants?7) How do you measure the performance of retail media campaigns at MMN and are your methodologies consistent with what brands are requiring to shift legacy marketing budgets into your platform?8) Can you share with us any success stories stemming from brand advertisers leveraging MMN and what are the best-in-class recommendations you would make for brands to derive meaningful value from your platform?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by the co founder and CEO of Mend Nutrition, Eziah Syed. From the home page of the company - Mend is the scientifically proven way to heal and enhance your body faster. Our discussion covers preventive healthcare vs. remedial and how natural nutrition may make a difference with lifestyle choices.Follow Eziah Syed on LinkedIn at: https://www.linkedin.com/in/eziah/Follow Mend nutrition on LinkedIn at:  https://www.linkedin.com/company/mend-nutrition/Follow Mend nutrition's website : https://mend.me/Eziah answers these questions : Your career passes through Deloitte, Citibank, startups and now Mend nutrition. Take us through your career journey and how it led to Mend. Also what advice would you give for others entering natural wellness?1) What do you see as some of the critical challenges in health and healthcare?2) How does mend help to alleviate these challenges?3) Can your behavioral support model be extended to DTC?4) Take us through your portfolio of nutrition products and consumer need states it caters to.5) Talk to me about clinicals. Its not often we hear a natural supplements product using clinical trials - more common for a procedure or drug - take us through the how and why.6) What is different about those nutrition products your just described? Why should a patient subscribe to Mend?7) What’s next for Mend? What need states will you continue to address and expand to?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by repeat second time guest, CEO of Kelso industries, a holding company of over 10 HVAC companies operating in 13 states. We know Steve from his days as director of retail media at Sam's club. He was our guest in the fall of 2020.Follow Steve Carroll on LinkedIn at: https://www.linkedin.com/in/stevenhcarroll/ Follow Kelso industries on LinkedIn at:  https://www.linkedin.com/company/kelso-industries-llc/Follow Kelso industry's website : https://kelso-industries.com/Find his first appearance here : https://www.buzzsprout.com/1146830/episodes/6322075 Steve answers these questions:1. Steve, your career intersected with us at Sam’s club and it seemed you were all set to be the next retail media leader in the industry. What prompted you to seek entrepreneurship back in 2022. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship?2. Tell us about Grazak mechanical - your first venture. How did you come by it. What was your thought process in acquiring it and what did it take to assimilate in as the owner?3. How did your training in retail and media and the partnerships you had with vendors train you for this ?4. Take us through the portfolio of companies you manage now and how you make decisions on expansion and what matters to you before moving forward?5. In a world of omnichannel consumers where the digital reach of services has exploded in the last 3 years, how are you staying ahead, are there specific advertising methods that drive wins for your companies?6. Let’s go to talent. No organization can be successful without the right people and employees in the field? What makes a good leader - what is their DNA? How do they connect with you and lead this cause of growing these portfolio companies of yoursAny negative surprises along the way?7. The last question on the cpgguys is always ‘fast forward’ - what's next for you and your portfolio ? How can our audience living in the West interact with you for service?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores.Follow Melanie Babcock-Brown on LinkedIn at: https://www.linkedin.com/in/melaniebabcock/Follow Home Depot on LinkedIn at:  https://www.linkedin.com/company/the-home-depot/Follow Retail Media+ online at: https://www.homedepot.com/c/Retail_Media_Advertising_SolutionsMelanie answers these questions:1) What was your vision for Retail Media+ to enhance the customer experience of your shoppers? Is it designed to have relevance to individual shoppers, the contractors who likely represent your most valuable shoppers, or both?2) What would you argue sets The Home Depot's retail media go-to-market strategy apart from its competitors? As part of your answer, would you provide some dimensions to your audience reach & frequency?3) Please walk us through the onsite advertising solutions that RM+ offers to brands and what are the targeting and bidding capabilities?4) Offsite advertising is increasing a desirable mechanism for brands to engage consumers further up the funnel. Would you share the key partnerships you have established with third parties to enable offsite targeted advertising?5) How does The Home Depot ensure a seamless integration of retail media across its various channels and touchpoints and how does it contribute to joint business planning between brand advertisers and your category merchants?6) How do you measure the performance of retail media campaigns at The Home Depot and are your methodologies consistent with what brands are requiring to shift legacy marketing budgets into your platform?7) Can you share with us any success stories stemming from brand advertisers leveraging RM+ and what are the best-in-class recommendations you would make for brands to derive meaningful value from your platform?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Imteaz Ahamed, Host of the Applied Intelligence podcast which is at the intersection of AI, people and getting stuff done.Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/Subscribe to the Applied Intelligence Newsletter on LinkedIn at: https://www.linkedin.com/newsletters/7058063714679152640/Subscribe to Applied Intelligence on Apple Podcasts at: https://podcasts.apple.com/us/podcast/applied-intelligence/id1692067628Imteaz answers these questions:1) Let’s start at a foundational level. What is artificial intelligence, how does it relative to the term machine learning and can you give us some practical examples about how AI has been applied in our industry prior to generative AI?2) What is generative AI and what are the most prevalent forms of output for generative AI and why is this technological innovation so important to our industry in particular?3) What are different categories of AI and what makes generative Ai fundamentally different to the prior forms?4) How does generative AI actually work? What are the sources of data input and how is generative AI algorithms “trained” to produce relevant output?5) Let’s dig into the textual-based form of generative AI. How are natural language models applied to generate new forms of content and how is this transforming search from vertical to horizontal in nature?6) How about text to image applications for generative AI? Exactly how do they work and do you have some examples that people might be familiar with?7) What do you see as being the most practical applications of generative AI for the practical application of generative AI?8) What specific tools & applications are you seeing companies leverage to start entering or expanding their use of generative AI fo commercial growth?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

EPISODE 300The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger.Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pratt-2429614/Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/Follow Kroger Precision Marketing online at: https://www.krogerprecisionmarketing.com/ Follow 84.51 online at: https://www.8451.com/Cara answers these questions:1) Most people think of retail media today as personalized content delivered to customers through digital platform. But Kroger has actually been in the personalized media business for 2 decades. Would you share with us how that started through direct mail, why that format was the first foray and the scale that Kroger was able to enable brands to achieve up and down the marketing funnel?2) In 2015, Kroger brought its retail data science capabilities in-house with the formation of 84.51. What is the origin of the division name and why has it been successful in driving measurable growth for both Kroger and the brands that sell through Kroger’s omnichannel banners? 3) Kroger’s customer insight platform is called Stratum. What exactly is Stratum and how are brands using it to guide their omnichannel strategy at Kroger and beyond? 4) The pandemic caused tremendous growth in grocery eCommerce. How did you set about building best-in-class on-site retail media capabilities to fuel the demand?5) Kroger has enabled brands to move up the marketing funnel through offsite partnerships. Would you highlight those partnerships and what brands are able to do with Kroger customer audiences?6) In-store is where retail media is poised to dramatically expand its offerings. What are Kroger’s capabilities for in-store and should brands be thinking about these solutions as highly personalized or something else?7) As Kroger seeks to attract brand marketing budgets, how does performance measurement play a role, how do clean rooms play a role and what do you make of the growing chorus for standardization in definitions & metrics coming from both retailers and brands?8) You are making a big announcement today at Retail Media Summit as it relates to bringing more of your retail media capabilities in-house. What are the details?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG GUYS are joined in this episode by Jamie Clarke, head of North American retail at Nielsen IQ, the world’s leading consumer intelligence company.This episode is sponsored by NielsenIQ.Follow Jamie Clarke on LinkedIn at https://www.linkedin.com/in/jamie-clarke-20943125/Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ at : https://nielseniq.com/global/en/ Jamie answers the following questions : Let's hit the hottest topic in CPG and retail land - our favorite on the cpgguys - retail media 2023. What’s hot off the press from NIQ’s mind? Is retail media upper funnel, middle funnel, lower funnel ecommerce or full funnel? What tactics do you recommend brands lean on to be successful in great campaigns and ROI? Is search everything? What metrics define success here? iRoas? How about the age old impressions? What’s the secret sauce of success? What are you seeing in - instore retail media? Is a lobby or endcap or a coupon at the shelf in store retail media? Would an FSI qualify and will it make a come back?Where is NIQ investing in capabilities to help brands be successful in their retail media endeavors - planning, MMA, or measurement or all of the above - how so?At cpgguys the last question usually comes back to the future - what future do you see emerging for brands and retail in retail media?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.