The CPG Guys

The CPG Guys welcome LiveRamp's Kevin Dunn to discuss the changing world of identity in personalized marketing and the recent acquisition of clean room provider Habu. They explore the importance of creating a single view of the customer through data collaboration, the merging and analysis of data sets in clean rooms, and the challenges of measuring data activation and multi-channel attribution.

The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers.This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City. To learn more about the program, visit: https://ecornell.cornell.edu/omnichannel-leadership-program/?utm_source=cpg+guys&utm_medium=podcast&utm_campaign=business_Omnichannel+Leadership+Program+-+CPG+GuysFollow Mary on LinkedIn at: https://www.linkedin.com/in/mary-pellettieri-3739807/Follow Top Note on LinkedIn at: https://www.linkedin.com/company/la-pavia-beverage-inc/Follow Top Note Tonics online at: https://store.topnotetonic.com/Mary answers these questions:What inspired you and Noah to start Top Note, and what is the company's mission?What sets your beverages apart from others in the market?What major challenges did you face when starting the company, and how did you overcome them?What trends in the beverage industry do you find most exciting or influential right now?What role does consumer feedback play in the evolution of your beverages?Can you discuss any partnerships or collaborations that have been particularly impactful for Top Note?What strategies do you employ to stay adaptable in a rapidly changing market?Are there any plans for expanding your product line or entering new markets?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys welcome Sharon Fox, operating partner of Stride consumer partners.Stride Consumer partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Follow Sharon on LinkedIn at: https://www.linkedin.com/in/sharon-fox-b979265/Follow Stride consumer partners on LinkedIn at: https://www.linkedin.com/company/stride-consumer-partners/Follow Stride consumer partners online at: https://www.strideconsumer.com/Here's what we asked Sharon: 1. Could you share insights into the current trends shaping the consumer goods industry? 2. What strategies has your company employed to navigate challenges in the rapidly evolving consumer landscape? 3. How do you identify promising consumer goods startups to invest in, and what criteria do you prioritize? 4. Can you discuss the role of sustainability and ethical practices in the consumer goods sector, and how it influences investment decisions? 5. What advice would you give to entrepreneurs looking to pitch their consumer goods startups to investors like Stride Consumer Partners? 6. In your experience, how has technology impacted the consumer goods industry, and what opportunities or challenges does it present? 7. How do you see the future of consumer goods evolving, especially with emerging technologies and changing consumer preferences? 8. Can you share a success story of a brand that has yielded positive results with your partnership?9. What role do branding and marketing play in the success of consumer goods startups, and how do you assess these aspects when considering investments?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Recap of CES 2024 highlights, including Walmart's AI-enhanced home, Instacart's partnership with Google, and AMC's use of AI tools. Also discussed are the intersection of changing mobility patterns and consumer behavior, challenges with generative AI, and the perception of technology on human connections.

The CPG Guys welcome Shiva Ramani, CEO at iOPEX Technologies, a new-generation business solutions provider offering optimized management and Automation services. Founded in 2009, the demand for their specialized optimization solutions has helped them grow to over 1,800 employees in ten years.But wait, they are actively the white label managed services provider for retail media publishers!!!!  This episode is sponsored by IOPEX Technologies.Follow Shiva on LinkedIn at: https://www.linkedin.com/in/shiva-ramani-216b52230/ Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Here's what we asked Shiva: What inspired you to start iOPEX - what unmet need did you build services for, and what is your vision for the company's future?How does iOPEX differentiate itself from competitors in the industry and what are the key values or principles that guide iOPEX's business operations and relationship?In what ways does iOPEX adapt to the changing landscape of technology and business services?Could you share a recent success story or significant milestone that iOPEX has achieved?What are the biggest challenges you see facing the cpg industry, and how is iOPEX positioned to address them?Therefore what’s your take on retail media and what do you have cooking in this space?How does iOPEX prioritize and ensure quality and customer satisfaction in its services? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys’s PVSB and Fresh 4 co-host Andrea K. Leigh of Allume Group speak with 3 Amazon Sellers at the 2023 Amazon Accelerate Conference in Seattle Washington. They speak about how selling through Amazon’s 3P marketplace has helped them grow their businesses.This episode is sponsored by Stratcache, the leader in in-store digital retail media solutions. Register to attend their NRF event "What's In-store for Retail Media" January 13, 2024 in NYC here: https://registration.experientevent.com/ShowNRF241/Flow/RMN?_gl=1*c7i4oi*_ga*MTM0ODc0NDY1NC4xNjk5OTg3Mjkx*_ga_39FVVE9CL0*MTY5OTk4NzI5MC4xLjEuMTY5OTk4OTYyNi42MC4wLjA.*_gcl_au*MTI4OTc4MDIxNS4xNjk5OTg3Mjkx#!/registrant//Member/Toyin Kolawole is the Founder & CEO of Iya Foods, which creates everyday foods with a touch of innovation using African superfoods for nourishment and extra flavor.Follow Toyin on LinkedIn at: https://www.linkedin.com/in/toyinkolawole/Follow Iya Foods on LinkedIn at: https://www.linkedin.com/company/iyafoods/Follow Iya Foods online at: https://www.iyafoods.com/Justin Forster & Wale Forrester, who met in college as athletes, co-founded Hustle Clean, a performance hygiene company delivering personal active care products to people who want to do more and be more throughout their day, without compromise.Follow Justin on LinkedIn at: https://www.linkedin.com/in/justin-forsett-29800670/Follow Wale on LinkedIn at: https://www.linkedin.com/in/wale-forrester-mpa-32a680a/Follow Hustle Clean on LinkedIn at: https://www.linkedin.com/company/hustleclean/Follow Hustle Clean online at: https://hustleclean.com/Nolan Koon is the Director of Omni Channel Sales at Every Man Jack, One of the original Men’s care clean brands focused on using Naturally Derived Ingredients and making sustainably minded choices, Every Man Jack inspires men to take care of themselves and the world around them. Follow Nolan on LinkedIn at: https://www.linkedin.com/in/nolan-koon-9a3b0558/Follow Every Man Jack on LinkedIn at: https://www.linkedin.com/company/everymanjack/Follow Every Man Jack online at: https://www.everymanjack.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode The CPG Guys are joined by Jonathan Rosen and Kevin Carbone from STRATACACHE  to discuss both the future of retail media networks in the physical store and the "What's In Store For Retail Media Networks" event coming up on January 13 in New York City.  This episode is sponsored by StratacacheRegister for the STRATACACHE/NRF event: https://nrfbigshow.nrf.com/special-programs/retail-media-networksFollow Jonathan on LinkedIn at: https://www.linkedin.com/in/jonathan-rosen-024b161/Follow Kevin on LinkedIn at: https://www.linkedin.com/in/kevincarbone/Follow STRATACACHE on LinkedIn at: https://www.linkedin.com/company/stratacache/Follow Scala online at: https://www.linkedin.com/company/scala/ Follow PRN online at: https://www.linkedin.com/company/prn/ In this conversation we discuss:Talk a little bit about Stratacache and what you each do there?Explain the event and the basic outline of the dayTalk about the guests you have coming...Why now for an event like this?  What about the changing nature of media, and retail media, made it feel like the right time to bring forward the in-store agenda?Who should attend?What do you expect the key takeaways to be for an attendee - how do you hope people are thinking differently at the end of the event? What do each of you think 2024 and 2025 have in store for retail media networks?Recap:  event details and signup processCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPGGUYS talk to Vinima Shekhar - Vice president of wellness at Walmart on new beginnings in wellness with a new year 2024 upon us. Most of us set health goals as our #1 priority - what does that mean for Walmart? Find that and more in this episode....Follow Vinima on LinkedIn at: https://www.linkedin.com/in/vinima/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/Follow Walmart online at: https://www.walmart.com/Here's what we asked Vinima : Take us through your career journey from being a masters in Engineering to a career in merchandising at the one of the world's most iconic retailers Walmart?What leadership attributes have served you well over the years and championed your career success?A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?It's an omnichannel world - how did you adapt over the pandemic to stay on top of these trends in go-to-market strategy?New year, new you indeed. What does this mean to you, how are you setup for success in this space?Business has changed again over the last 9 months, how are you adapting to driving demand and consumption for wellness in a marketplace where consumption has slowed down??Your role in merchandising leadership requires significant knowledge across broad spectrums of the category. How do you keep your knowledge refreshed, and how do you translate that knowledge you gain to the shelf - online or at the store?What advice do you have for other women wishing to pursue a corporate career in the Retail industry?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this Recap Episode, Sri & PVSB review what they consider to be the top CPG/Retail stores of 2023:The end of Boxed.comOmnicom & Albertsons Media Collective partners with trade deskPepsiCo redesigns logoGiant Eagle circulars March no, April yesKroger/Alb announce decision to sell over 400 stores to C&SWho owns Taco Tuesday? Taco John won over Taco Bell.No way Jose, Trade Joe’s very clear ECOMMERCE not a priorityInstacart adds AI component to search to allow flexibility with ask Instacart,Amazon launches AI based PDP content populatorAmazon introduces AI based review summary that summarized sentimentFood retailers spend over $13BN on tech investments in 2022Amazon touts biggest prime day $12.7 BNMcDonalds launches cosmcs drinkOverstock rebrands as Bed Bath & BeyondInstacart IPORite Aid bankruptcyGetir delivery buys Fresh direct from ADUSAMany retail media networks emerge : HyVee, gulp, DGMN, maturity is on the wayIAB retail media standardsCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s our annual OMNIES Awards episode!Emcees:Andrea K. LeighMelissa BurdickBryan GildenbergSri RajagopalanPeter V.S. BondLiz Buchanan - NielsenIQ President, North AmericaMarta Bowles - NielsenIQ Chief Marketing OfficerAwards & Winners:Best eCommerce Retailer or Marketplace: KrogerBest Omnichannel Retailer or Marketplace: TargetBest Retail Site Functionality: SephoraBest Retail Mobile App: AmazonBest Retailer for Supplier Partnerships: WalmartBest Digitally-Forward CPG: PepsiCoBest DTC CPG Brand Experience: NYX by L’OrealBest Digitally-Driven Campaign of the Year: Mars Wrigley HalloweenBest Omnichannel Insights Provider: NielsenIQBest Retail Media Platform: AmazonBest Retail Media Measurements & Analytics: Albertsons Media Collective Omnichannel Hall of Fame Inductees: Diana Haussling & Kristi ArgyilanCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comLara Raj on Instagram: http://instagram.com/lararajjDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.