The CPG Guys cover image

The CPG Guys

CES 2024 Recap - Retail Media Rules

Jan 17, 2024
Recap of CES 2024 highlights, including Walmart's AI-enhanced home, Instacart's partnership with Google, and AMC's use of AI tools. Also discussed are the intersection of changing mobility patterns and consumer behavior, challenges with generative AI, and the perception of technology on human connections.
57:25

Podcast summary created with Snipd AI

Quick takeaways

  • Instacart introduces the Caper Cart, a smart cart that delivers targeted ads in-store based on shopper behavior and location, revolutionizing the in-store shopping experience.
  • Walmart and Sam's Club showcase the potential of artificial intelligence, with Walmart using AI to improve checkout processes and Sam's Club introducing the GYRO Glove, an AI glove offering stability and support to individuals with hand tremors and other motor challenges.

Deep dives

Caper Cart and Instacart Targeted Ads

Instacart introduces the Caper Cart, a smart cart that delivers targeted ads in-store based on shopper behavior and location. It has the potential to revolutionize the in-store shopping experience. Additionally, Instacart partners with Google to leverage shopper data for targeted advertising on Google Shopping campaigns, enhancing its off-site retail media offerings.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode