Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024.
This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City.
Learn more about the program here: http://tinyurl.com/cornellomni
Topics they cover include:
- CES established as THE place where Retail Media rules the conversation
- Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive retail focused on customers, workforce and society
adds GenAI to Search & Shop with Friends - Walmart Luminate/Connect Panel on insights driven advertising
- Instacart partners with Google for offsite Shopping Ads
- Instacart Caper Cart targeted ads in-store
- AMC partners with Criteo (Melanie Zimmerman)
- AMC uses CapGemini AI tools
- Diana Haussling...baller!
- Kroger/84.51 partners with PE firm MPearlRock to fuel emerging brands
- Sam’s Club brings AI to receipt scan at club exit
- Streaming TV takes the lead
- AI Content friction, rev share, brand safety & inclusivity
- Intersection of changing mobility patterns and shifts in consumer behavior
CPG Guys Website: http://CPGguys.com
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CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
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