Recap of CES 2024 highlights, including Walmart's AI-enhanced home, Instacart's partnership with Google, and AMC's use of AI tools. Also discussed are the intersection of changing mobility patterns and consumer behavior, challenges with generative AI, and the perception of technology on human connections.
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Quick takeaways
Instacart introduces the Caper Cart, a smart cart that delivers targeted ads in-store based on shopper behavior and location, revolutionizing the in-store shopping experience.
Walmart and Sam's Club showcase the potential of artificial intelligence, with Walmart using AI to improve checkout processes and Sam's Club introducing the GYRO Glove, an AI glove offering stability and support to individuals with hand tremors and other motor challenges.
Albertsons Media Collective partners with Critio and Capgemini to enhance their retail media offerings, focusing on driving measurable commerce outcomes, enhancing monetization of online assets, and leveraging AI tools for innovation and development.
Deep dives
Caper Cart and Instacart Targeted Ads
Instacart introduces the Caper Cart, a smart cart that delivers targeted ads in-store based on shopper behavior and location. It has the potential to revolutionize the in-store shopping experience. Additionally, Instacart partners with Google to leverage shopper data for targeted advertising on Google Shopping campaigns, enhancing its off-site retail media offerings.
Walmart's AI-powered Receipt Scan and Sam's Club's AI Glove
Walmart and Sam's Club showcase the potential of artificial intelligence. Walmart is using AI to improve receipt scanning at checkout, making it more accurate and efficient. Sam's Club introduces a groundbreaking AI glove called the GYRO Glove, offering stability and support to individuals with hand tremors, Parkinson's disease, and other motor challenges.
Albertsons Media Collective Partners with Critio and Capgemini
Albertsons Media Collective collaborates with Critio to enhance its retail media offerings, providing demand and supply-side advertising capabilities. The partnership aims to drive measurable commerce outcomes and enhance monetization of online assets. Additionally, Albertsons Media Collective partners with Capgemini to leverage AI tools for further innovation and development.
AI Content Generation Challenges
CES highlights the growing use of AI in content generation, raising important questions around rev share, brand safety, and inclusivity. While AI-powered content creation offers immense potential, addressing these challenges is crucial for its widespread adoption and scalability.
The Impact of CES on Retail Media
CES is emerging as a crucial platform for retailers and brands to engage with retail media networks. The focus on data, AI, and technological advancements is transforming the retail media landscape. Utilizing the opportunities presented by CES can result in meaningful partnerships and insights.
Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024.
This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City.
CES established as THE place where Retail Media rules the conversation
Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive retail focused on customers, workforce and society adds GenAI to Search & Shop with Friends
Walmart Luminate/Connect Panel on insights driven advertising
Instacart partners with Google for offsite Shopping Ads
Instacart Caper Cart targeted ads in-store
AMC partners with Criteo (Melanie Zimmerman)
AMC uses CapGemini AI tools
Diana Haussling...baller!
Kroger/84.51 partners with PE firm MPearlRock to fuel emerging brands
Sam’s Club brings AI to receipt scan at club exit
Streaming TV takes the lead
AI Content friction, rev share, brand safety & inclusivity
Intersection of changing mobility patterns and shifts in consumer behavior
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