Katie Stratton, Chief Growth Officer at Shipt, talks about Shipt's success and their partnerships with retailers. She discusses the overlap between Shipt's customer base and retailers' own efforts. Shipt's relaunch of the Shipt Media Network provides new opportunities for brands to connect with consumers. She also shares insights on Shipt's approach to data and their collaboration with retailers to grow their business. Future trends and the importance of last-mile delivery are also discussed.

Lex Josephs, VP/GM of Sam's Club Member Access Platform, discusses the growth and innovations of Sam's Club MAP, including a 33% growth in Q2 earnings. They also highlight new measurement techniques in retail media and the upcoming launch of a media and sales performance dashboard.

Andrea K. Leigh, CEO of Allume Group, recaps the 2023 Amazon Accelerate Sellers Conference with the CPG Guys. They discuss key takeaways, including simplifying the consumer and seller experience, driving traffic in the fashion industry, and an inspiring story of a black woman entrepreneur who achieved a million dollars in sales through Amazon. The episode also mentions Walgreen's CEO search and upcoming events.

Molly Hjelm, Head of Ad Sales at Dollar General Media Network, discusses Dollar General's retail media network, their unique position as a small box discount retailer for rural Americans, and the importance of performance measurement in retail media. The chapter also explores innovation, growth, and disruption in the digital advertising industry.

Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, discusses the changes in shopper journeys due to digital influence, the importance of being visible and relevant in a fragmented landscape, enhancing consumer engagement through mobile devices and product packaging, and the future of insights and AI in marketing and commerce.

The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America.Follow  Ben Tienor on LinkedIn at: https://www.linkedin.com/in/bentienor/Follow 7-Eleven on LinkedIn at: https://www.linkedin.com/company/7-eleven/Ben answers these questions:1) Would you please highlight a few of the pivotal roles that you think most helped prepare you for your evolution in leading the commercialization of Gulp Media Network?2) Would you please help dimensionalize Gulp Media Network’s audience reach/ frequency and the underlying customer transaction asset. 7Rewards is a well-established consumer loyalty program as is the 7NOW Delivery platform. I have to imagine these longitudinal data sets are foundations to your audience identification capabilities.3) What types of advertisers will find Gulp Media Network particularly appealing as marketing channel? Is it all about immediate consumption food & beverages or is it more and why?4) What are the primary on-site capabilities for advertising that Gulp Media Network is offering and where in the marketing funnel do each of these capabilities typically support consumer engagement?5) Would you walk us through some of the offsite partnerships that Gulp Media Network has established and the value you see these partners bringing to advertisers seeking to leverage the 7-Eleven’s shopper audience?6) Performance measurement is critically important for advertisers seeking to justify the sizeable shift in budget from traditional channels like linear TV and print. What is Gulp Media Network making available to your advertisers to help them lean into your offerings?7) Ben, what news do you have to share with our audience about the continued roadmap for Gulp Media Network that will be of particular interest?8) What do you see as areas for growth and innovation in retail media that have you excited about the future of this rapidly growing channel?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets.Follow  Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnership/Follow JLP Retail Media online at: https://waitrose.frontify.com/publicCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Bryan Leach, founder and CEO of Ibotta, discusses his journey from law school to starting Ibotta, the value proposition of the app for brands, the exclusivity of Ibotta's partnership with Walmart, and the benefits of the app for consumers. The podcast also covers the impact of the latest iOS update on tracking, curated news stories, the advantages of opt-in consumers, the role of retail media, and a recap of Ibotta's impact on mobile platforms and retail media.

Gregory Grudzinski, Head of Content for WARC Digital Commerce, joins The CPG Guys to discuss how retail media is disrupting marketing structures. They explore the challenges faced by CPG brands, the changing relationship between brands and retailers, and the shift in power from linear TV to retail media. They also discuss the impact of digital commerce on various aspects of a brand ecosystem and highlight optimal KPIs for measuring retail media performance.

Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, joins The CPG Guys to discuss customer-centric insights & analytics, the limitations of demographics in analytics, accessing insights independent of CPG manufacturers, the rich transaction data set of retailers, and the challenges of connecting different types of data for holistic retail media marketing.