The CPG Guys

The CPG Guys are joined in this episode by Imteaz Ahamed, Director of Performance Marketing, Nutrition at Reckitt & Host of the Applied Intelligence Podcast.This episode was recorded at the Cannes Lions Festival of Creativity.Follow Imteaz on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence podcast on Apple or SpotifyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify  AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Brittain Ladd, a renowned supply chain consultant, discusses leadership in companies, Amazon vs. Walmart, Target's focus, drones in delivery, Starbucks' decline, retail tech advancements, and Instacart's prospects. The podcast delves into industry transformations, the importance of leadership courage in retail, Amazon's strategy shift in groceries, and strategies for Instacart's long-term success.

The CPG Guys and FMCG Guys collaboratively recap the recently concluded Shoptalk Europe conference. Sri Rajagopalan & Daniel Torres Dwyer attended the conference LIVE and are interviewed by CPGGUYS co-host Peter VS Bond as he digs deep on trends, retail participation and what's next.Follow Sri Rajagopalan on Linkedin : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Follow Daniel Torres Dwyer on Linkedin : https://www.linkedin.com/in/danieltorresdwyer/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Head of Food at Walmart Connect, Doug Jossem, discusses his career journey from CNN to WMC and leadership in the food space. He highlights WMC's unique value for brands, measurement metrics, and in-store media offerings. The evolution of retail media and WMC's role as a national media provider are explored.

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow Kellanova online at: https://www.kellanova.com/us/en/home.htmlJulie answers these questions:What experiences do you think you learned over the years that are playing out everyday in your current CMO role? What advice would you give other young aspirants who wish to follow your footsteps?How have personally adapted to this new normal and how are you bringing Kellanova along on its way there?How are you approaching retail media given its complexity, its new focus on offsite and where does it belong on the MMM?How are you prioritizing the digital shopper journey for innovation effectiveness and how does consumer insights inform your innovation development and portfolio?What are some of the biggest challenges you face as a CMO of a snacks category brand? Where do you see the greatest opportunities for growth and innovation in Kellanova's marketing efforts?How does Kellanova and you approach brand building and maintaining a positive brand reputation in today’s social media led consumer connection?What characteristics do you look for in team members and leaders that can work with you collaboratively to develop brand Kellanova. What advice do you have for other leaders listening to this?What emerging trends do you believe will have the biggest impact on marketing in the near future? How are you to adapt to these trends and stay ahead of the curve?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 3,000 leading brands and retail partners.This episode is sponsored by ibotta.Follow Chris Jensen on Linkedin at ; https://www.linkedin.com/in/chrisj-jensen/Follow ibotta on Linkedin at : https://www.linkedin.com/company/ibotta-inc-/Follow ibotta online at : https://home.ibotta.com/Here's what we asked Chris ; ibotta is positioned very differently from traditional couponing mechanisms. How do you feel Ibotta’s unique business model drives value for brands and consumers?How has Ibotta grown and evolved from a start-up to now a public company. How does this impact clients and consumers? Brands, consumers and retailers alike are experiencing pretty unique headwinds right now. How do you think that ibotta’s performance marketing approach drives value in ways that some other tactics cannot, both generally as well as in this current climate? What role does ibotta play in driving consumers to explore additional or new products within a brand’s portfolio?How can ibotta tailor its cross-category promotions to meet the diverse needs of today’s consumer and ultimately drive portfolio penetration for brands?You bring an interesting perspective, having been at Whole Foods and really pioneering some of their performance marketing there and now leading the Revenue team at ibotta. Given those experiences, what lessons do you share with brands about incrementality?  about basket building? With the rise of eCommerce and direct-to-consumer brands, how is ibotta poised to remain relevant and drive value for brands? In what ways does ibotta incentivize repeat purchases and loyalty amongst households? How does this contribute to sustained penetration for brands?How does ibotta work with brands to design programs that resonate with different household demographics and drive penetration in key markets?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute a CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys host Andrew Lipsman, an independent analyst and founder of media, ads + commerce, discussing retail media, Instacart, Amazon Fresh, Walmart Connect, and the future of national media. Insights on online grocery sales, Amazon's first upfront event, and navigating Amazon advertising in omni-channel retail also covered.

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQ.Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consumer 360 #C360 event.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth.This episode is sponsored by NielsenIQFollow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsenFollow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/Follow NielsenIQ online at: http://nielseniq.comKim answers these questions:How would one define full view measurement, what would be included and what wouldn’t be?Take us through the years of evolution of full view measurement, what makes NIQ an unique provider of full view measurement.I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share with Amazon coverage. Give us details of your ecommerce coverage and how you go about acquiring datasets. Why would this be assumed to be reliable in total share measurement?Talk to me about NIQ product insider. Who is the target audience for it and how does it cover generational gaps that instore alone solutions may have?Talk to us about what is the Amazon climate friendly pledge, and amazon pharmacy, how does NIQ go about responding to this level of attribution required and coverage?Let’s get a sneak peek into dashboarding and reporting in full view coverage for ecommerce. What can users expect - give us the type of metrics one can see.Can full view measurement and product insider give a sales person the ability to do a drivers analysis on casuals and chase the root cause of lack for growthHow do you see coverage evolving, what are you’ll working on and how does NIQ stay an elite partner of choice for full coverage and retail measurement.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Molly Hjelm from Dollar General, Cely Moreno from PepsiCo, and Ellen Mulryan from The Trade Desk discuss challenges and benefits of retail media audiences, Dollar General's unique marketing approach, and the shift towards self-service programmatic advertising in retail. They explore future trends in omni-channel consumer engagement and the role of retail data in driving successful campaigns.