The CPG Guys Spirited Marketing Through Digital Platforms with Buzzballz's Tracy Frisbie
The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz.
Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/
Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/
Follow Buzzballz online at: http://buzzballz.com
Tracy answers these questions :
- After a successful career working for large scaled brands like PepsiCo and Constellation Brands, you made the jump to BuzzBallz 5 years ago. What appealed to you about the opportunity and what skills
- What sets BuzzBallz apart from other alcohol brands in the market?
- How did the alcoholic beverage industry evolve during the pandemic, and how did BuzzBallz adapt & capitalize on these changes?
- What is the target audience for BuzzBallz products, and how do you tailor your marketing & distribution strategies to reach them? What strategies have been most effective in promoting BuzzBallz products?
- Can you share some of the memorable marketing campaigns that you think drove the acceleration of BuzzBallz’ business and what resonated with consumers?
- Can you discuss the role of social media and digital marketing in promoting your brand?
- What advice do you have for individuals, particularly women interested in pursuing a career in the alcohol industry, particularly in sales and marketing?
- Looking forward, are there specific trends or focus areas that you are looking to explore as catalysts in driving growth for BuzzBallz?
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