Wondering how to easily write marketing content? Looking for a step-by-step model? To discover how to create written content that helps businesses, I interview Ann Handley.  Guest: Ann Handley | Show Notes: socialmediaexaminer.com/539  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry.  Guest: Brett Curry | Show Notes: socialmediaexaminer.com/538  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing analytics expert Dana DiTomaso discusses transitioning to Google Analytics 4, the necessity of migrating from Universal Analytics, differences in engagement metrics, custom tags and audiences for marketing strategies, and the importance of tracking audience engagement and content consumption metrics.

Instagram expert, Millie Adrian, shares tips on auditing your Instagram strategy, including analyzing and testing your approach. Outdated strategies like follow/unfollow, engagement groups, and untargeted engagement are discussed. Learn how to measure conversion rates and increase growth, optimize your bio, use Instagram Reels to reach new audiences, automate DMs, and create engaging carousels and captions.

Wondering how to become the top-of-mind provider in your industry? Looking for a plan to develop extreme influence via social media? To discover a three-step process for building a strong personal brand that gets you noticed by the right audience, I interview Phil Pallen.  Guest: Phil Pallen | Show Notes: socialmediaexaminer.com/535   Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content marketing expert Melanie Deziel shares strategies for building trust through storytelling, customer testimonials, and educational content. The podcast discusses the importance of proving credibility, leveraging narratives to showcase values, and earning trust through expertise and testimonials.

Wondering how to produce effective video content for Instagram, TikTok, YouTube, and beyond? Looking for a better plan? To discover how to create a video content strategy to serve marketing goal., I interview Saj Adibs.  Guest: Saj Adibs | Show Notes: socialmediaexaminer.com/533  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to produce professional-grade videos without a costly camera? Wish your Reels, TikTok, and YouTube videos looked amazing? To learn everything you need to know to create quality videos using your smartphone, I interview Steve Wright.  Guest: Steve Wright | Show Notes: socialmediaexaminer.com/532  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to become the go-to expert in your industry? Wondering what types of TikTok content will position you as a recognized authority? To learn how to build your influence and convert customers with TikTok, I interview Keenya Kelly.  Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/531  Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.Guest: Andrea Vahl | Show Notes: socialmediaexaminer.com/530Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.